Shop Builder is a powerful and easy-to-use tool for conducting research into shopping and consumer behaviour. It’s a sophisticated tool built for rigorous research. In a nutshell, to your participants Shop Builder looks like a normal online shop, but behind the scenes...

GORILLA
INSIGHTS
Shop Builder: The Full List of Features
Economic psychologists and consumer behaviour scientists - welcome home! The Shop Builder is our new, unique Gorilla tool that allows you to easily create an online shop within minutes and use it as an interactive task where participants can browse through the...
ProÂgramÂming Online BehavÂioral ExperÂiÂments: How to Decide Where to Deploy Your Time for Best Effect
Programming has fundamentally changed many facets of life over the last 20 years and will continue to do so for the foreseeable future. The field of behavioural science is no exception. Over the last ten years, many research software engineers have created products...
GamÂiÂfied Research Series: UnderÂstandÂing Value-Based Decision-Making
In this interview Josh explains how he used games to add a realistic social dimension to his experiments and to make them more engaging for his participants. Josh has worked for over 15 years in both industry (GlaxoSmithKline, Nielsen) and academia (Trinity College...
TreaÂsure Collector
Niko Steinbas at UCL commission us to create a series of Go/NoGo games that could be used to train executive function. These games are designed to be played by kids over 8 weeks with the games constantly adapting to the players level of ability.
How Online ExperÂiÂments Are Opening New OpporÂtuÂniÂties for BehavÂiourÂal Economists
Picking a wine in a restaurant can be a nightmare, even if there are just three to choose from. Do you opt for the cheapest one, which sounds dependable? Or the mid-priced one that apparently goes with your food better? Or the most expensive one, even though it has a...
GamÂiÂfied Research Series: ConÂstrucÂtionÂist Gaming
In this interview Diana Laurillard explains why constructionist principles are so valuable to education and how they can be incorporated into fun games that people want to play. Diana is Professor of Learning with Digital Technologies at the UCL Knowledge Lab. She was...
GamÂiÂfied Research Series: InvesÂtiÂgatÂing LanÂguage Development
In this interview, Professor Dorothy Bishop talks to us about how she has used games both for teaching children language as well as for keeping them motivated in psycholinguistics experiments. Dorothy is a psychologist specializing in developmental language disorders....
Data ManipÂuÂlaÂtion with tidyÂverse — From Gorilla to Tidy Data
Gorilla Presents… Speech ProÂducÂtion Online (Webinar)
This webinar is all about speech production online. https://youtu.be/1RDCWX2KfTU With the help of our experts: Dr Neil Kirk, Abertay University (twitter: @DrNeilKirk) Dr Emma James, Oxford University (twitter: @emljames) Dr Abbie Bradshaw, UCL (twitter: @ABradshawPhD)...
COVID19 was the push I needed to take my research online
Good science needs properly powered studies.  Ten years into the replication crisis, we know this more than ever.  Behavioural science can’t progress while we have serious doubts about the generalisability of our findings. We know part of the solution is larger...
How to add novel funcÂtionÂalÂiÂty to your Gorilla experiment with just a touch of code
So you want to add a bit of coding magic to your experiment, but don’t know how to begin? We are here to help you get started! We all know that Gorilla doesn’t require you to know how to code, but sometimes you want to add a little something extra to your experiment....
Gorilla Presents… Eye and Mouse TrackÂing Research Online (Webinar)
This webinar is all about conducting eye and mouse tracking research online. With the help of our experts: Dr Jens Madsen, City College of New York (twitter: @cogniemotion) Simone Lira Calabrich, Bangor University (twitter: @Simonecalabrich) Prof Tom Armstrong,...
How Taking Research Online Can Help CounÂterÂact the RepliÂcaÂtion Crisis
The Replication Crisis is the great enemy of behavioural scientists everywhere. More and more, we are finding that previous studies are either incredibly challenging or impossible to reproduce. But can the internet solve some of the challenges presented by this...
Top three conÂsidÂerÂaÂtions to maxÂimise data quality in behavÂiourÂal experiments
Are you confident your online experiment will get you the data quality you need? Check out these top three considerations when piloting your study. At BeOnline 2020 Emily Breeze gave an insightful talk about piloting research. An often overlooked element of the...
BPS CogÂniÂtive PsyÂcholÂoÂgy Section: Helping Researchers Take ExperÂiÂments Online
Has your research stalled? Find out how researchers have liberated their lab with rapid project grants! The past year has been a difficult time for behavioural science research. No longer being able to work face-to-face with participants meant a lot of research was...
Gorilla Presents… Audio and Speech PerÂcepÂtion Research Online (Webinar)
This webinar is all about conducting auditory and speech research online. https://www.youtube.com/watch?v=h8byQJ9ORok With the help of our experts: Dr Rachel Theodore, University of Connecticut (twitter: @rachelmtheodore) Dr Alice Milne, UCL (twitter: @aemilne) Dr...
How UCL turn first years into real sciÂenÂtists in just 4 weeks
First year psychology undergrads at a poster session. They’re in small groups and presenting a small research project that they’ve created and recruited participants for. They’ve even interpreted the data that an R script has extracted for them. Oh, and all this has...