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Gorilla: A Pow­er­ful Alter­na­tive to SurveyMonkey

SurveyMonkey is a well-known tool for online surveys, and that’s where it excels. But when it comes to behav­iour­al research, its lim­i­ta­tions quickly become apparent.

SurveyMonkey lacks the tools you need for behav­iour­al research, such as sup­port­ing precise stimuli and response reac­tion-time tasks. So if you’re looking to conduct more complex studies that go beyond simple ques­tion­naires, Gorilla offers the flex­i­bil­i­ty and func­tion­al­i­ty you need.

Our Ques­tion­naire Builder tool is designed to exceed all the abil­i­ties that researchers rely on in SurveyMonkey, includ­ing optional/mandatory ques­tions, scoring, ran­domi­sa­tion, branch­ing, and more.  And our Task Builder is designed to allow you to go much further and build cog­ni­tive and behav­iour­al tasks.

But you can go even further, Gorilla also sup­ports games, mul­ti­play­er tasks, shop­ping sim­u­la­tion, social media sim­u­la­tion, UX sim­u­la­tions and more!  And these can all be com­bined within a single ran­domised and coun­ter­bal­anced experiment so that you can collect mixed-method data easily.

Compare the Fea­tures: SurveyMonkey and Gorilla

 

SurveyMonkey

Gorilla
Surveys
✅
✅
Reac­tion Time Tasks
❌
✅
What-you-see-is-what-you-get Inter­face
❌
✅
Trial by Trial Ran­domi­sa­tion & Counterbalancing
❌
✅
Game Builder
❌
✅
Mul­ti­play­er
❌
✅
Shop Builder
❌
✅
Graph­i­cal Experiment Configuration
❌
✅
Hosting
✅
✅
Secu­ri­ty
✅
✅
Open Mate­ri­als Repository
❌
✅
Support Includ­ed
✅
✅

The Nitty Gritty: SurveyMonkey vs Gorilla

Fea­tures: SurveyMonkey and Gorilla

SurveyMonkey

Gorilla
Example Ques­tion­naire
✅
✅
Col­lab­o­rate with Users
✅
✅
Restore Pre­vi­ous Ver­sions (Version Control)
❌
✅
Insert Images
✅
✅
Insert Videos
✅
✅
Insert Audio
✅
✅
Ranking Widgets
❌
✅
Date Entry Widget (with Conversion)
✅
✅
Restrict­ed Date Entry Widget (GDPR)
❌
✅
Ran­domi­sa­tion of Ques­tions on Page
✅
✅
Ran­domi­sa­tion of Ques­tions on Page (Except Top)
❌
✅
Embed­ded Data/Store/Carry Forward Choices
✅
✅
Branch­ing Based on Respons­es and Conditions
✅
✅
Add Custom Script
❌
✅
Add Custom Scoring
❌
✅
Option­al Back Button
✅
✅
Right-align­ing spe­cif­ic text
✅
✅
Change Text Size on Widgets
✅
✅
Ques­tion­naire Adjusts for Screen Sizes
✅
✅
Browser Restric­tions
❌
✅
Country Restric­tions
❌
✅
Auto­mat­ic Time Out Exclusions
❌
✅
Browser Infor­ma­tion
❌
✅
Monitor Infor­ma­tion
❌
✅
Device Infor­ma­tion
❌
✅
Total ques­tion­naire Time
❌
✅
Down­load Data from Incom­plete Participants
✅
✅
Upload to Shared Library (Open Materials)
❌
✅
GDPR-com­pli­ant
✅
✅
Support Desk
✅
✅

The nit­ti­est grit­ti­est: Here’s our Ques­tion­naire Builder 2 show­case fea­tur­ing its com­po­nents in detail.

Beyond Surveys: The Power of Behav­iour­al Research with Gorilla

While SurveyMonkey is a solid tool for cre­at­ing online surveys, it falls short when it comes to behav­iour­al and exper­i­men­tal research. Gorilla, on the other hand, is designed specif­i­cal­ly for this purpose. With Gorilla, you can design intri­cate tasks and exper­i­ments, in addi­tion to, or com­bined with, surveys, collect and analyse data, and even create mul­ti­play­er tasks, all from your browser. No coding required.

Whether you’re a sea­soned researcher or a student just start­ing out, Gorilla offers a user-friend­ly plat­form that doesn’t require pro­gram­ming knowl­edge. With its expert support team and regular live webi­na­rs, Gorilla ensures a seam­less research expe­ri­ence for all.

So why limit your­self to surveys? With Gorilla, you can push the bound­aries of your research and uncover insights that go beyond simple, self-report­ing ques­tion­naires. Make the switch to Gorilla today and take your behav­iour­al research to the next level. Sign up for free today and explore our intu­itive task and experiment builder at your own pace.

Want to learn more? Join our next onboard­ing webinar for a com­pre­hen­sive guide to all that Gorilla has to offer. You’ll see first-hand how our plat­form can help you take your own research online.

If you’re con­sid­er­ing Gorilla for your lab or depart­ment, we’re here to help. Reach out to sched­ule a call with our team. We’d love to discuss how Gorilla can meet your spe­cif­ic needs and stream­line your research process.