In an industry projected to reach $9.7 billion by 2030, understanding consumer behaviour is paramount. Hill + Knowlton, a leading global PR firm, recognized the need for a robust and efficient research method to inform their client's Cold and Flu remedy marketing...
Many researchers worry about: Finding engaged participants Participants not being in a controlled environment Whether participants are paying attention In other words, getting high-quality data out the other end of their study. In this webinar, Andrew Gordon from...
📔The task In their research, Rutledge and his team build computational models that explain how humans learn and make decisions. This research poses the questions: how do people make decisions? And what determines the emotions we feel when we experience the...
Expanding possibilities in Cognitive and Social Sciences Research In the past decade, the cognitive and behavioural sciences have experienced a significant shift from conducting in-person lab testing to running traditional lab studies online. This transition has been...
The COVID pandemic marked a step change in appetite for Online Behavioural Research. Not only did online methods become mainstream, but also many new possibilities emerged due to largescale investment in the sector. Researchers can now go far beyond surveys and...
In late January 2023, I attended the pilot Curiosity Incubator hosted by Bridget Gildea, Visiting Scholar at the Intellectual Forum, Jesus College, Cambridge. Bridget’s big idea is to create an “Accelerator for Good” where innovation is coupled with behavioural...
Color, and the perception of certain colors, plays a huge role in business. Corporations spend billions of dollars each year choosing the right colors for their logos, marketing, and store design. The goal? To entice or influence customers to buy their products or...
Gorilla is an experiment design tool, not just a task building or questionnaire tool. This is one of the biggest differences between it and other tools available for hosting online experiments. The Experiment Builder tools allow you to creatively reconfigure task and...
Collecting High Quality Data From Your Online Participants If you’re building an experiment in Gorilla, you’ll need to decide how to recruit and reward your participants. If you want a random sample of a particular demographic, and you have plenty of budget...
Some researchers have resisted the move to online research over the last few years, but the COVID crisis has forced many to switch to online methods. However, one question keeps coming up: “Jo, is there a good way to monitor the participant environment when testing...
Your first step into programming online experiments.Many experimental psychologists want to learn to code. Favourite languages are JavaScript, R, Python and MATLAB. But why do so many researchers spend the time learning to script when they could use experiment...
An age-old debate is whether we should teach statistics not using manual calculations, but also using software such as SPSS, MINITAB, JASP etc. While many teachers and lecturers prefer manual calculation, we believe there is a better way. We believe students gain the...
As we hit the 2 year anniversary of living in a pandemic, how are researchers using behavioural research to measure the impact of the pandemic and inform policy responses? Our expert panel share the results of their research into the cognitive consequences of...
In this webinar we hear from three behavioural science professionals about the work they do, their journeys from academia into industry, and some top tips for anyone considering a career change. If you are interested in using Gorilla for commercial research, this may...
In this webinar, we hear from Andrew Gordon and Jo Evershed about how you can collect high-quality data from high quality, engaged participants. https://www.youtube.com/watch?v=s95XIGkx_LM Many researchers worry about: * Finding engaged participants* That...
When you think of an online study, what type of study comes to mind? A questionnaire? A simple reaction time task with images and a button click? It’s easy to imagine how someone else can take a simple study online. But when you think about all the complexities of...
“Am I going to be successful taking research online. Are you sure it won’t be too technically difficult? I’m not a computer scientists and I don’t want to be!” - You, probably. I used to have the same problem. I wanted to take my research online, but I wanted to...
The Covid-19 pandemic has forced most behavioral science researchers to transition from in-person and lab-based testing to online research. The sudden explosion in the quantity of online research studies has inevitably affected both participant recruitment and...
