Scale your behav­iour­al science agency without scaling your team.

Gorilla Experiment Builder is the pow­er­ful, next-gen­er­a­tion online research toolset.

Build surveys, reac­tion time tasks, gam­i­fied research tasks, mul­ti­play­er tasks, and con­sumer research tasks in hours instead of weeks. Or let the Gorilla Studio team do it for you, while you sit back.

Talk to our founder and learn about the pos­si­bil­i­ties or learn more about how your research agency can become more profitable.

Scale your behav­iour­al science agency without scaling your team.

Gorilla Experiment Builder is the pow­er­ful, next-gen­er­a­tion online research toolset.

Build surveys, reac­tion time tasks, gam­i­fied research tasks, mul­ti­play­er tasks, and con­sumer research tasks in hours instead of weeks. Or let the Gorilla Studio team do it for you, while you sit back.

Talk to our founder and learn about the pos­si­bil­i­ties or learn more about how your research agency can become more profitable.

Why Behav­iour­al Research Agen­cies use the Gorilla Experiment Builder

Mar­ket­ing is evolv­ing quicker than ever. And thus, com­mer­cial research agen­cies like yours are faced with ever-evolv­ing client needs: Better and quicker insights to enable greater eco­nom­ic results while using less track­ing data than just a few years before.

That’s a challenge!

And then there’s your research busi­ness you want to improve, too: More prof­itable while working fewer (crazy) hours so that you can enjoy a calm, mean­ing­ful life.

Here are a couple of sit­u­a­tions our com­mer­cial research clients face. If you rec­og­nize your­self in one of them, then we should explore whether the Gorilla Experiment Builder or Gorilla Studio — or done-for-you research service — are a good fit for your business:

  1. “Our clients need access to cus­tomer inten­tions and behav­ioral insights, but I can’t get them with just survey data. What do I do?”
  2. “My clients want better quality data that offers better insights — and quickly! How can I offer them that without break­ing the bank?”
  3. “Using focus groups and inter­views to under­stand con­sumer behav­iors is so time-con­sum­ing, expen­sive, and frankly doesn’t gen­er­ate a lot of action­able insights. There must be a better way.
  4. “I need to run studies in dif­fer­ent markets to capture local dif­fer­ences and max­i­mize valid­i­ty. Whom do I partner with?”
  5. Brand mar­ket­ing is noto­ri­ous­ly hard to measure. But my clients want to know if their ad spend is sen­si­ble. There must be some­thing I can offer them!”
  6. “I need to produce insights that are more attrac­tive and inter­est­ing than my com­peti­tors can offer so that I can markup my prices. More sci­en­tif­i­cal­ly valid and envi­ron­men­tal­ly real­is­tic sim­u­la­tions would blow even the fan­ci­est ques­tion­naires out of the water… What do I do?”

Gorilla Experiment Builder and Gorilla Studio help com­mer­cial research agen­cies gen­er­ate better insights more quickly for their clients. Thus, those agen­cies can work more prof­itably by gov­ern­ing higher prices and out­sourc­ing com­modi­tized research, focussing on their valu­able core offerings.

If earning more money and doing more inter­est­ing research are impor­tant to you, then you should talk to our founder Jo Ever­shed this week.


Gareth Har­vey

Gareth Harvey

Asso­ciate Pro­fes­sor of Con­sumer Psy­chol­o­gy at HEG,
Direc­tor of Con­sumer Psy­chol­o­gy at DECIDE

“Shop Builder allows us to recre­ate the sort of plat­forms that the larger retail­ers have and it gives us an oppor­tu­ni­ty to do things that, unless you have very large budgets, you just would never be able to achieve.”

Watch Gareth Harvey’s Gorilla Academy lecture on Con­sumer Deci­sion and prac­ti­cal exer­cise using the Shop Builder. Dis­cov­er if mood induc­tion works!

Humans are sur­pris­ing. Gorilla helps you uncover the method to their madness.

At first glance, Humans some­times behave in sur­pris­ing ways.  But if you look under the bonnet, there is method to their madness. Our tools and service allow you to get the data to uncover that method.  And create user-centric prod­ucts or ser­vices that just work.

Gorilla Experiment Builder is our online research plat­form. It’s the toolset you need to run almost any behav­ioral science task you can dream up. We offer the clas­sics, like tra­di­tion­al surveys, and all-time favorite psy­chol­o­gy tasks like Flank, Stroop, or exec­u­tive func­tion tasks. We enable you to run eye-track­ing track­ing tasks without needing eye-track­ing hardware.

Or gamify your tasks, to get lon­gi­tu­di­nal data. Of course, you can also add mul­ti­play­er com­po­nents or sim­u­late real-life or online shop­ping expe­ri­ences… or even whole social media plat­forms. And all that without having touched a line of code. (But yes, our plat­form can be extend­ed using custom code. The pos­si­bil­i­ties are endless.) 

And when you are done setting up your experiment, recruit par­tic­i­pants with the click of a button from ten dif­fer­ent recruit­ment plat­forms. Aaah… time to have lunch, come back and crunch the results of thou­sands of participants. 

In short: The Gorilla Experiment Builder replaces a host of dif­fer­ent research tools you’ve used before and inte­grates their abil­i­ties, reduc­ing the expen­sive com­plex­i­ty of your busi­ness. Ditch your survey plat­form, let your devel­op­ers focus on cutting-edge instead of generic tasks, and offer insights to your clients you couldn’t offer before — at least not at those margins.

Gorilla Studio is our done-for-you research service. You can out­source the legwork of your offer­ing to us. We offer two dif­fer­ent packages.

The Design Package is the right choice for you if you can describe the effect you want to measure, but don’t know how. We’ll design a pro­to­col for you to implement.

The Imple­men­ta­tion Package is the right choice if your pro­to­col has already been designed and you want us to imple­ment and run it in Gorilla Experiment Builder. We’ll build out the experiment, recruit for and run it, and deliver the cleaned and ana­lyzed data to you — all that’s left for you to do is to write your report.

With Gorilla Studio you’ll not need to hire people to do work related to generic tech, design, data, or analy­sis tasks. You speak to your client, manage the project and focus on high-value tasks.

Get inspired: What com­mer­cial researchers have done with Gorilla

We have col­lect­ed a series of videos from projects that we’ve been involved with demon­strat­ing the wide variety of tasks that can be built in Gorilla and used within a Gorilla Experiment.

We’re sharing them here to give you a flavor, but if you’d like to find out more about what’s pos­si­ble, please book a demo and we can have a more detailed con­ver­sa­tion about how we can support your research needs.

How Gorilla can pay off for you and your business

During one’s pro­fes­sion­al life small mir­a­cles happen again and again: You dis­cov­er a way to achieve the same result with less effort. You find a tool that saves you hours of work. You work on your mes­sag­ing and  — boom — new clients are happy to pay you more. However, all of those mir­a­cles don’t happen by chance, but because you invest time into trans­form­ing your business.


By using the Gorilla Experiment Builder or del­e­gat­ing work to Gorilla Studio,


  1. your busi­ness can be more time-effi­cient by using Gorilla rather than your in-house tech for com­modi­tized research (e.g. surveys or pre-built tasks).
  2. your busi­ness can be more cost-effi­cient by focus­ing your in-house employ­ees on offer­ings which make up your com­pet­i­tive advan­tage and out­sourc­ing other stuff to Gorilla.
  3. your busi­ness can be more prof­itable by adding Gorilla’s unique offer­ings to your pro­pos­als — for which you can charge a high margin.


Thus, you can trans­form your busi­ness into one that


  1. isn’t com­pa­ra­ble to your com­peti­tors. You can not only charge more, but you’ll become the only choice in the market for your type of research offer­ing. A true moat!
  2. is more prof­itable. By reduc­ing the costs of doing research in general and lever­ag­ing your employ­ees better, you’ll take home more pay while working the same hours. Or even less hours.
  3. is known for the spe­cif­ic type of research you do. Say goodbye to hunting for work. If you play your cards right by talking about your client’s suc­cess­es and where your poten­tial clients are, they will come flock­ing to you, eager for similar results. 

Fre­quent­ly Asked Ques­tions about Gorilla for Com­mer­cial Researchers

Any ques­tions? We are happy to answer them per­son­al­ly. However, if you are in a hurry feel free to check out our FAQ.

Why should I use Gorilla?

We believe that you and we have the same mission: Let’s work togeth­er and create an evi­dence-based world that’s psy­cho­log­i­cal­ly healthy for humans.

What’s the ethics of nudging consumers?

The ethics of nudging depend on how it is used and for what purpose. In general, nudging can be seen as ethical as long as it is trans­par­ent, does not manip­u­late or deceive con­sumers, and respects their auton­o­my and freedom of choice. Nudges need to be designed in a way that does not take advan­tage of con­sumers or exploit their vulnerabilities.

However, there are also con­cerns about the poten­tial for nudging to be used to further the inter­ests of com­pa­nies or gov­ern­ments at the expense of con­sumers. For example, there may be con­cerns about the use of nudges to influ­ence con­sumer behav­ior in ways that are not in their best inter­ests, such as by steer­ing them towards prod­ucts or ser­vices that are not the most ben­e­fi­cial for them.

To ensure that nudging is used eth­i­cal­ly, it is impor­tant for there to be clear guide­lines and reg­u­la­tions in place to govern its use and to ensure that it is not abused. It is also impor­tant for con­sumers to be aware of how they may be influ­enced by nudges so that they can make informed deci­sions about their own behavior.

Chang­ing things like colors have tiny effects in the real world. How do you know it’s worth it? 

The effects are tiny, but they can be mea­sured and are sta­tis­ti­cal­ly rel­e­vant nev­er­the­less. A tiny change that impacts mil­lions of people is still a big one in the end.

What kinds of behav­ioral studies can we run on brands, pricing et cetera?

Gorilla enables you to quickly adapt classic behav­ioral research tasks to improve the per­for­mance of your brand. For example, Implic­it Asso­ci­a­tion Tasks (IATs) are a pow­er­ful way for brands to gain insight into how con­sumers think and feel about their prod­ucts. By using IATs, brands can measure how quickly a con­sumer asso­ciates certain words and images with their brand, as well as how strong­ly they asso­ciate spe­cif­ic attrib­ut­es with the brand. This can be used to iden­ti­fy oppor­tu­ni­ties for improve­ment, as well as to assess how suc­cess­ful a brand’s current mar­ket­ing and adver­tis­ing efforts are. Brands can also use IATs to measure the impact of changes in their prod­ucts and ser­vices on con­sumer beliefs, atti­tudes, and behav­iors. This research can be used to inform deci­sions about how to best posi­tion their prod­ucts rel­a­tive to com­pet­ing solu­tions, opti­mize their mar­ket­ing strate­gies, and ensure their prod­ucts are meeting cus­tomer needs.

What can we do that’s more than just a survey?

Of course, Gorilla offers the usual surveys, but it also lets you add con­di­tion­al flows or connect to any other of our tools. That includes tra­di­tion­al psy­chol­o­gy tasks, mul­ti­play­er exper­i­ments, gam­i­fied tasks, or on- and offline shop­ping sim­u­la­tions. We measure reac­tion times, eye move­ment, and key­board and mouse inputs and can record audio and video.

How can we show that the research is valid?

Behav­ioral con­sumer research using sim­u­la­tion tools like Gorilla Shop Builder are valid, even if par­tic­i­pants don’t use real money to make real pur­chas­ing deci­sions. The research can still provide useful insights into how people make deci­sions and what factors influ­ence their deci­sion-making because it’s the best approx­i­ma­tion short of mea­sur­ing real-life behav­ior. Gorilla Shop Builder is suf­fi­cient­ly eco­log­i­cal­ly valid to provide insights at a scale and cost that would­n’t be pos­si­ble in the field.

Can we out­source using Gorilla Experiment Builder?

Of course. That’s what Gorilla Studio is for. Trained behav­ioral sci­en­tists can design and/or imple­ment your par­a­digm and deliver cleaned data as well as basic analy­sis to your inbox.

Why shouldn’t I build a solu­tion myself?

It’s simple: Oppor­tu­ni­ty cost and allo­ca­tion of resources. A tested and proven solu­tion already exists — the Gorilla Experiment Builder. Each hour you ded­i­cate to build­ing a custom behav­ioral science toolsets like ours could be devoted to serving (and billing) your clients instead. Half a dozen devel­op­ers and design­ers work on con­tin­u­al­ly improv­ing Gorilla: Imagine the costs of coding even a frac­tion of our functionality.

Why shouldn’t I let stu­dents build a solution?

Gorilla is designed specif­i­cal­ly for this kind of research and records all the right mea­sures. Plus it’s fully sup­port­ed so your team and you won’t get stuck. Gorilla itself is used by people all over the world, so we are con­fi­dent your stu­dents will pick it up quickly and spend their time on research, not programming.

Are com­po­nents set in stone or customizable?

All com­po­nents have set­tings that you can con­fig­ure, which most of the time is all you need. However, you can also code your own com­po­nents or expand exist­ing ones to build any custom behav­ior you might need.

Do you have rep­re­sen­ta­tive niche samples we can test?

Very prob­a­bly yes. There are three major ways to get par­tic­i­pants for your exper­i­ments: Crowd-sourced recruit­ment, email recruit­ment, and third-party recruitment.

You can gen­er­ate a simple link to your experiment and send it to your par­tic­i­pants. You can upload a list of email address­es and we send per­son­alised links to them. Or you can connect to a third-party service like Pro­lif­ic, Sona Systems™, Amazon Mechan­i­cal Turk, Cloud Research, Qualtrics, Qualtrics Panel, Kantar Pro­files, and more.

If you have your own sample, just send them the link to your experiment or let us do so via email.

Which reac­tions or inter­ac­tions are mea­sured with the tool? Clicks, mouse move­ment, gaze?

Nearly every­thing. We can measure clicks, and move­ment of the mouse, record audio or video and offer state-of-the-art eye-track­ing. All under one roof, all under one user interface.

Can a researcher without a back­ground in code imple­ment small changes without paying a developer?

Yes. A simple graph­i­cal user inter­face and a drag-and-drop editor are one of the main ben­e­fits of Gorilla. You’ll only really need a devel­op­er if you need to script some custom behav­iour, but only a very small pro­por­tion of our users ever need to go this far.

How’s data secu­ri­ty and what about preventing/handling breaches?

Gorilla is built to support the exist­ing BPS (The British Psy­cho­log­i­cal Society) and NIHR (Nation­al Insti­tute for Health Research) stan­dards which have strict codes of prac­tice to adhere to, in addi­tion to the leg­isla­tive require­ments of the GDPR and DPA2018. We take data secu­ri­ty very seri­ous­ly — learn more about our approach here.

How easy is the data to parse?

Gorilla data comes through as a simple spread­sheet where each row is one response, so it’s easy to aggre­gate in Excel or similar tools. You can also down­load them as CSV files which you can then import into your favorite analy­sis tools.

How does Gorilla fulfill pur­chas­es? What’s the valid­i­ty of research using tools like Shop Builder?

Shop Builder is a sim­u­la­tion of a real shop­ping expe­ri­ence, and so is more real­is­tic than, say, answer­ing ques­tions on a survey. If you gave par­tic­i­pants money and ful­filled their pur­chas­es, it’s still not real­is­tic, as they’re not spend­ing their own money.

Why Gorilla and why not any of the others like Sur­vey­mon­key, Qualtrics Con­joint or UserTesting?

Sur­vey­mon­key is a fine survey tool but doesn’t offer con­di­tion­al flows or advanced func­tion­al­i­ty a behav­ioral sci­en­tist might need. Also, it’s pricey con­sid­er­ing its func­tion­al­i­ty. With Gorilla, ques­tion­naires are includ­ed in our price.

Qualtrics is a pow­er­ful tool, but is very expen­sive. It also lacks reac­tion-time tasks, games, mul­ti­play­er, or shop­ping sim­u­la­tions. The support desk costs extra. All that is includ­ed with Gorilla.

Con­joint is another fine tool. Their support is top-notch, but the inter­face is a bit dated and the pricing — espe­cial­ly for larger sample sizes — restricts the sizes of your samples quite quickly. But large and rep­re­sen­ta­tive samples are key to measure effects: Gorilla’s pricing doesn’t scale with the number of par­tic­i­pants in your experiments. (as well as and Gorilla are two dif­fer­ent types of plat­forms that are used for dif­fer­ent pur­pos­es. is a plat­form that allows busi­ness­es and orga­ni­za­tions to conduct usabil­i­ty testing and market research by gath­er­ing feed­back from real users, often during one-on-one video calls. It is com­mon­ly used to test web­sites, mobile apps, and other digital prod­ucts, and pro­vides tools for recruit­ing par­tic­i­pants, con­duct­ing user inter­views and surveys, and ana­lyz­ing data. Whether you should use or Gorilla depends on your spe­cif­ic research goals and the type of data you are looking to collect. We are happy to jump on a call, just book a demo.

Can we use the Gorilla Experiment Builder our­selves or do we need your help?

Thou­sands of researchers use Gorilla without our help. If you can mock-up your experiment in Pow­er­Point, you can build it in Gorilla. If you run into a road­block, our friend­ly and helpful support team will clear the road for you. If you are not sure how to design your experiment or don’t want to spend the time to imple­ment it, then Gorilla Studio is the right choice for you.

Don’t put it off: Find out whether Gorilla can dra­mat­i­cal­ly improve your busi­ness or not in 30 minutes.

Gorilla Experiment Builder is the pow­er­ful, next-gen­er­a­tion online research toolset for behav­ioral science.

It allows research con­sul­tan­cies to be more time- and cost-effi­cient, less replace­able, more promi­nent in their market, and thus more profitable.

If that sounds attrac­tive, book a call with our founder Jo Ever­shed. Togeth­er, you’ll reason whether Gorilla is right for you or not.