Online BehavĀ­iourĀ­al Research Techniques

The COVID panĀ­demĀ­ic marked a step change in appetite for Online BehavĀ­iourĀ­al Research.  Not only did online methods become mainĀ­stream, but also many new posĀ­siĀ­bilĀ­iĀ­ties emerged due to largescale investĀ­ment in the sector.  Researchers can now go far beyond surveys and reacĀ­tion time studies to also run gamĀ­iĀ­fied research, mulĀ­tiĀ­playĀ­er research and conĀ­sumer simulations.

This series of videos showĀ­casĀ­es some of the posĀ­siĀ­bilĀ­iĀ­ties. RememĀ­ber: Gorilla gives you detailed behavĀ­iourĀ­al metrics no matter the task!

Gorilla ShowĀ­case:

See the range of tasks that are posĀ­siĀ­ble in Gorilla in our 90 second showĀ­case video.

 

Classic CogĀ­niĀ­tive Tasks:

Any type of stimĀ­uĀ­lus (text, image, audio, video) and any response (mouse, keyĀ­board, voice, touch) and you get accuĀ­raĀ­cy and reacĀ­tion time measures.

 

 

Eye-trackĀ­ing and Mouse-tracking:

Eye trackĀ­ing is supĀ­portĀ­ed using the webcam, and mouse-trackĀ­ing with the mouse.  The MouĀ­seĀ­view approach shown below is a popular way of doing eye-trackĀ­ing without the eyes.

 

 

Drawing and creĀ­ative tasks:

Drawing tasks are a difĀ­ferĀ­ent way of elicĀ­itĀ­ing inputs from parĀ­ticĀ­iĀ­pants.  You can capture creĀ­ativĀ­iĀ­ty and more nuanced thought processes.

 

 

GamĀ­iĀ­fied Tasks:

GamĀ­iĀ­fied tasks allow you to create engagĀ­ing reacĀ­tion time tasks.  This is parĀ­ticĀ­uĀ­larĀ­ly useful when working with chilĀ­dren as engageĀ­ment corĀ­reĀ­lates with data quality.  And best of all, no coding skills are necessary!

 

 

MulĀ­tiĀ­playĀ­er Tasks:

MulĀ­tiĀ­playĀ­er studies with 2–8 players are also supĀ­ports so that you can study behavĀ­iour in a social context.  This includes text and video chat so that parĀ­ticĀ­iĀ­pants know it’s not faked!  SupĀ­ports both turn based and simulĀ­taĀ­neĀ­ous actions paradigms.

 

 

ShopĀ­ping Simulations:

InterĀ­estĀ­ed in conĀ­sumer psyĀ­cholĀ­oĀ­gy?  ShopĀ­ping simĀ­uĀ­laĀ­tions where you can deterĀ­mine the prodĀ­ucts, price, adverts and more allow you to test conĀ­sumer behavĀ­iour in a more ecoĀ­logĀ­iĀ­calĀ­ly valid setting.  This tool is parĀ­ticĀ­uĀ­larĀ­ly useful for conĀ­sumer psychologist.

 

 

Social Media Simulations:

ShopĀ­ping SimĀ­uĀ­laĀ­tions are often comĀ­bined with social media simĀ­uĀ­laĀ­tions to invesĀ­tiĀ­gate how to influĀ­ence conĀ­sumers.  But Social Media simĀ­uĀ­laĀ­tions can also be used to invesĀ­tiĀ­gate the propĀ­aĀ­gaĀ­tion of fake news and radicalisation.

 

 

NavĀ­iĀ­gaĀ­tion Simulations:

NavĀ­iĀ­gaĀ­tion simĀ­uĀ­laĀ­tions make it easy to study how people navĀ­iĀ­gate around a space and capĀ­turĀ­ing how they behave in an experĀ­iĀ­menĀ­talĀ­ly manipĀ­uĀ­latĀ­ed ā€œreal-worldā€ environment.

 

 

Website SimĀ­uĀ­laĀ­tions:

Website simĀ­uĀ­laĀ­tions use the same techĀ­niques to capture how humans behave in experĀ­iĀ­menĀ­talĀ­ly manipĀ­uĀ­latĀ­ed digital enviĀ­ronĀ­ments. This techĀ­nique can be used to simĀ­uĀ­late a website or docĀ­uĀ­ment to test navĀ­iĀ­gaĀ­tion, mesĀ­sagĀ­ing and inforĀ­maĀ­tion retention.

 

As one of my favourite researchers says,

ā€œIf you can dream it, Gorilla can test it!ā€

 

If you’d like to talk to a Gorilla Expert and find out if your research could go online, get in touch!

 

This field is for valĀ­iĀ­daĀ­tion purĀ­posĀ­es and should be left unchanged.