The COVID pandemic marked a step change in appetite for Online Behavioural Research. Not only did online methods become mainstream, but also many new possibilities emerged due to largescale investment in the sector. Researchers can now go far beyond surveys and reaction time studies to also run gamified research, multiplayer research and consumer simulations.
This series of videos showcases some of the possibilities. Remember: Gorilla gives you detailed behavioural metrics no matter the task!
See the range of tasks that are possible in Gorilla in our 90 second showcase video.
Classic Cognitive Tasks:
Any type of stimulus (text, image, audio, video) and any response (mouse, keyboard, voice, touch) and you get accuracy and reaction time measures.
Eye-tracking and Mouse-tracking:
Eye tracking is supported using the webcam, and mouse-tracking with the mouse. The Mouseview approach shown below is a popular way of doing eye-tracking without the eyes.
Drawing and creative tasks:
Drawing tasks are a different way of eliciting inputs from participants. You can capture creativity and more nuanced thought processes.
Gamified tasks allow you to create engaging reaction time tasks. This is particularly useful when working with children as engagement correlates with data quality. And best of all, no coding skills are necessary!
Multiplayer studies with 2–8 players are also supports so that you can study behaviour in a social context. This includes text and video chat so that participants know it’s not faked! Supports both turn based and simultaneous actions paradigms.
Interested in consumer psychology? Shopping simulations where you can determine the products, price, adverts and more allow you to test consumer behaviour in a more ecologically valid setting. This tool is particularly useful for consumer psychologist.
Social Media Simulations:
Shopping Simulations are often combined with social media simulations to investigate how to influence consumers. But Social Media simulations can also be used to investigate the propagation of fake news and radicalisation.
Navigation simulations make it easy to study how people navigate around a space and capturing how they behave in an experimentally manipulated “real-world” environment.
Website simulations use the same techniques to capture how humans behave in experimentally manipulated digital environments. This technique can be used to simulate a website or document to test navigation, messaging and information retention.
As one of my favourite researchers says,
“If you can dream it, Gorilla can test it!”
If you’d like to talk to a Gorilla Expert and find out if your research could go online, get in touch!