The COVID panĀdemĀic marked a step change in appetite for Online BehavĀiourĀal Research. Not only did online methods become mainĀstream, but also many new posĀsiĀbilĀiĀties emerged due to largescale investĀment in the sector. Researchers can now go far beyond surveys and reacĀtion time studies to also run gamĀiĀfied research, mulĀtiĀplayĀer research and conĀsumer simulations.
This series of videos showĀcasĀes some of the posĀsiĀbilĀiĀties. RememĀber: Gorilla gives you detailed behavĀiourĀal metrics no matter the task!
Gorilla ShowĀcase:
See the range of tasks that are posĀsiĀble in Gorilla in our 90 second showĀcase video.
Classic CogĀniĀtive Tasks:
Any type of stimĀuĀlus (text, image, audio, video) and any response (mouse, keyĀboard, voice, touch) and you get accuĀraĀcy and reacĀtion time measures.
Eye-trackĀing and Mouse-tracking:
Eye trackĀing is supĀportĀed using the webcam, and mouse-trackĀing with the mouse. The MouĀseĀview approach shown below is a popular way of doing eye-trackĀing without the eyes.
Drawing and creĀative tasks:
Drawing tasks are a difĀferĀent way of elicĀitĀing inputs from parĀticĀiĀpants. You can capture creĀativĀiĀty and more nuanced thought processes.
GamĀiĀfied Tasks:
GamĀiĀfied tasks allow you to create engagĀing reacĀtion time tasks. This is parĀticĀuĀlarĀly useful when working with chilĀdren as engageĀment corĀreĀlates with data quality. And best of all, no coding skills are necessary!
MulĀtiĀplayĀer Tasks:
MulĀtiĀplayĀer studies with 2ā8 players are also supĀports so that you can study behavĀiour in a social context. This includes text and video chat so that parĀticĀiĀpants know itās not faked! SupĀports both turn based and simulĀtaĀneĀous actions paradigms.
ShopĀping Simulations:
InterĀestĀed in conĀsumer psyĀcholĀoĀgy? ShopĀping simĀuĀlaĀtions where you can deterĀmine the prodĀucts, price, adverts and more allow you to test conĀsumer behavĀiour in a more ecoĀlogĀiĀcalĀly valid setting. This tool is parĀticĀuĀlarĀly useful for conĀsumer psychologist.
Social Media Simulations:
ShopĀping SimĀuĀlaĀtions are often comĀbined with social media simĀuĀlaĀtions to invesĀtiĀgate how to influĀence conĀsumers. But Social Media simĀuĀlaĀtions can also be used to invesĀtiĀgate the propĀaĀgaĀtion of fake news and radicalisation.
NavĀiĀgaĀtion Simulations:
NavĀiĀgaĀtion simĀuĀlaĀtions make it easy to study how people navĀiĀgate around a space and capĀturĀing how they behave in an experĀiĀmenĀtalĀly manipĀuĀlatĀed āreal-worldā environment.
Website SimĀuĀlaĀtions:
Website simĀuĀlaĀtions use the same techĀniques to capture how humans behave in experĀiĀmenĀtalĀly manipĀuĀlatĀed digital enviĀronĀments. This techĀnique can be used to simĀuĀlate a website or docĀuĀment to test navĀiĀgaĀtion, mesĀsagĀing and inforĀmaĀtion retention.
As one of my favourite researchers says,
āIf you can dream it, Gorilla can test it!ā
If youād like to talk to a Gorilla Expert and find out if your research could go online, get in touch!