Increase data quality by boost­ing participant

atten­tion, moti­va­tion and engage­ment.

The Gorilla Game Builder enables you to go beyond tra­di­tion­al lab-based exper­i­ments with ease! 

  • Create edu­ca­tion­al games to engage stu­dents and improve their learning
  • Turn boring and repet­i­tive psy­chol­o­gy tasks into fun and excit­ing games
  • Test hypothe­ses that would­n’t be pos­si­ble using tra­di­tion­al exper­i­men­tal designs
Pasquale E. Rummo

Niko Stein­beis

Inde­pen­dent ERC Research Fellow, UCL

“They trained for 10 minutes on the game, four times a week for 8 weeks. Overall, par­tic­i­pants com­plet­ed around 4,000 trials in total—and report­ed that they still enjoyed the game”

Inter­est­ed in Gam­i­fied research?

You can find a series of arti­cles and exam­ples here


The Hive A research plat­form for study­ing how groups of people think, feel and behave togeth­er in groups. Find out more about The Hive.

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Fun­Maths The number beads game devel­ops addi­tion and sub­trac­tion maths skills in primary school kids. The minimal artwork is by design — to allow chil­dren to only focus on the maths. This game has been trialed in several countries. 

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Trea­sure Collector

Trea­sure Collector

Niko Stein­bas at UCL com­mis­sion us to create a series of Go/NoGo games that could be used to train exec­u­tive func­tion. These games are designed to be played by kids over 8 weeks with the games con­stant­ly adapt­ing to the players level of ability. 

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Gam­i­fied Research Series: Con­struc­tion­ist Gaming

Gam­i­fied Research Series: Con­struc­tion­ist Gaming

In this inter­view Diana Lau­ril­lard explains why con­struc­tion­ist prin­ci­ples are so valu­able to edu­ca­tion and how they can be incor­po­rat­ed into fun games that people want to play. Diana is Pro­fes­sor of Learn­ing with Digital Tech­nolo­gies at the UCL Knowl­edge Lab. She was…

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Get started with Game Builder

Gorilla Game Builder is an add-on of your current lab or depart­ment subscription.

Contact us per email or call us (+44 208 242 4778) to learn more and acti­vate Gorilla Game Builder in your account.