Assistant Professor, Department of Population Health, NYU
“The Shop Builder looks more professional and realistic, so it increases the generalizability of our results. It’s also easy to use. To be honest, it’s a godsend!”
Optimized for Research
Front End Experience: To your participant this looks like a normal online shop to maximise ecological validity.
Back End Configuration: Behind the scenes there’s a whole world of research tools to liberate your lab.
Designed for Behavioural Research
Our Shop Builder tool is designed for behavioural research. So you have all the manipulations you need to test your hypotheses.
Upload your own product set. Apply taxes and subsidies. Changes label and apply nudges. And many more features!
All with no coding required to you get to focus on the science, instead of getting bogged down in programming.
Part of the Gorilla Ecosystem
The Shop Builder is part of the Gorilla ecosystem, allowing you to run your whole experiment in one easy to use tool.
Want to add a personality scale or an attentional task before your purchasing task? Simple!
Want to randomise the order of your questionnaires and shopping task? Easy!
Join a community of researchers
Our Shop Builder tool is being adopted by research groups around the word.
By joining our community of researchers you’ll never be without colleagues, collaborators or reviewers that understand (and enhance) your methodology.
Prepare students for a bright future
Our shop builder is so easy to use that marketing and consumer psychology students can learn applied research methods skills from the very start of their degree.
Equip students with extraordinarily valuable transferable skills that they’ll thank you for in their future careers.