Intuitive Interface
Participant Recruitment
"I got really excited when I found Shop Builder because it was the solution to all my problems! It’s so easy to use. You upload a CSV with all the stimuli and images, and details. And boom, you have a shop - and it works!"
Graduate Student, Stein Lab, Virginia Tech
Tutorials
Identify nudges that brands and governments could introduce to address health and environmental challenges.
Become a more efficient researcher, one (healthy) snack-sized tutorial at at time.
Quickly add labels to your products, to highlight specific attributes, create a realistic experience and measure how different nudges impact behaviour.
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Add taxes to specific products in your shop. So you can test theoretical economic hypotheses at the level of the individual.
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Add discounts to specific products in your shop. So you can test the impact of discounts on consumer purchasing decisions.
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Easily add and test different product images. So you can test the impact of different images and sensorial cues on purchasing intent.
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Add your own banners and adverts. So you can measure the impact of different messaging and product claims on consumer decisions.
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Present your participants with shopping lists to investigate behaviour in applied real-life settings.
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Save products purchased in your shop and display them as a receipt in a later task. For more meaningful insights on individual differences.
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Offer certain products as swaps. So you can observe how consumers make decisions when presented with alternatives.
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Populate the initial page your participants see. So you can measure the impact of highlighting certain products.
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"Shop Builder gives us an opportunity to do things that, unless you have very large budgets, you would just never be able to achieve."
Director of Consumer Psychology, DECIDE
Data Output
"Shop Builder looks professional and realistic, so it increases the generalizability of our results. It’s also easy to use. To be honest, it’s a godsend!"
Assistant Professor, Department of Population Health, NYU
Academic Support
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Watch on-demand or join us live for expert coaching to get you started
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Troubleshoot your experiment and get your questions answered live
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Access a library of webinars and step-by-step documentation
Browse all documentationMixed Methods Research
Quickly create surveys and self-report measures for your experiments.
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Build classic and novel reaction-time tasks with ease.
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Design your experiment structure intuitively. Launch with confidence.
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Gamify your tasks to increase motivation and sustain attention.
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Build a realistic experimental shop to study consumer decision-making.
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Make your tasks playable by multiple participants to study group behaviour.
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Gorilla gives labs, departments and research teams the power to address their research questions at scale
Move your work forward quickly - with tools that make it easy to share your work for review, delegate experiment admin, and create shared libraries of pre-approved resources
Explore new ideas with confidence, knowing your work saves automatically. You can't break it or lose your work. And you can make changes quickly - even after you've lanched your study
Want to add your own code without managing a whole server? Gorilla is a no-code experiment builder, but those who prefer the option can easily add scripts to extend the tools
Tools to make good science easy for students, researchers and supervisors
Teachers
"What we've managed to do with Gorilla is give students the tools and templates to make their own experiments, with minimal supervision. Students can go out and test a hypothesis via social media. Results flood in from all over the world, and they're creating this incredible range of studies. It's a much richer learning experience."
Senior Lecturer, UCL
Gorilla is approved by 300+ universities worldwide
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Fully GDPR and BPS (The British Psychological Society) compliant
Easy application to your Internal Review Board (IRB) or Ethics Committee
Shortcut the weeks and months to collect high-quality data. Get on-demand support to build, preview and pre-test your experiment with our free plan.
Choose from dozens of sample tasks to clone and customise for replication. Access free, 5-minute tutorials and a library of bite-size resources.
When you’re satisfied you can measure what you want to measure, choose from academia-friendly pricing tiers, to host and start collecting data.
With group savings - great for labs and departments.
