Optimized for Research
Front End Experience: To your participant this looks like a normal online shop to maximise ecological validity.
Back End Configuration: Behind the scenes there’s a whole world of research tools to liberate your lab.
Designed for Behavioural Research
Our Shop Builder tool is designed for behavioural research. So you have all the manipulations you need to test your hypotheses.
Upload your own product set. Apply taxes and subsidies. Changes label and apply nudges. And many more features!
All with no coding required to you get to focus on the science, instead of getting bogged down in programming.
Part of the Gorilla Ecosystem
The Shop Builder is part of the Gorilla ecosystem, allowing you to run your whole experiment in one easy to use tool.
Want to add a personality scale or an attentional task before your purchasing task? Simple!
Want to randomise the order of your questionnaires and shopping task? Easy!
Join a community of researchers
Our Shop Builder tool is being adopted by research groups around the word.
By joining our community of researchers you’ll never be without colleagues, collaborators or reviewers that understand (and enhance) your methodology.
Prepare students for a bright future
Our shop builder is so easy to use that marketing and consumer psychology students can learn applied research methods skills from the very start of their degree.
Equip students with extraordinarily valuable transferable skills that they’ll thank you for in their future careers.
Gareth Harvey
Associate Professor of Consumer Psychology at HEG
“Shop Builder allows us to recreate the sort of platforms that the larger retailers have and it gives us an opportunity to do things that, unless you have very large budgets, you just would never be able to achieve.”
Further Resources
Historically, it’s been difficult for researchers to give students relevant practical experience investigating consumer decision making. By having students apply their skills to a real world problem, Shop Builder helps students make the leap from evidence to enquiry. And gives them a valuable case study and skills to make them stand out to future employers.
Check out our articles to learn about 4 easy experiments that can be created in Shop Builder, the many psychological manipulations that can be tested within the tool, and the importance of online research for behavioural economics:
Get started with Shop Builder: 4 easy experiments
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Shop Builder: The Full List of Features
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How Online Experiments Are Opening New Opportunities for Behavioural Economists
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