Optimized for Research
Front End Experience: To your participant this looks like a normal online shop to maximise ecological validity.
Back End Configuration: Behind the scenes there’s a whole world of research tools to liberate your lab.
Designed for Behavioural Research
Our Shop Builder tool is designed for behavioural research. So you have all the manipulations you need to test your hypotheses.
Upload your own product set. Apply taxes and subsidies. Changes label and apply nudges. And many more features!
All with no coding required to you get to focus on the science, instead of getting bogged down in programming.
Part of the Gorilla Ecosystem
The Shop Builder is part of the Gorilla ecosystem, allowing you to run your whole experiment in one easy to use tool.
Want to add a personality scale or an attentional task before your purchasing task? Simple!
Want to randomise the order of your questionnaires and shopping task? Easy!
Join a community of researchers
Our Shop Builder tool is being adopted by research groups around the word.
By joining our community of researchers you’ll never be without colleagues, collaborators or reviewers that understand (and enhance) your methodology.
Prepare students for a bright future
Our shop builder is so easy to use that marketing and consumer psychology students can learn applied research methods skills from the very start of their degree.
Equip students with extraordinarily valuable transferable skills that they’ll thank you for in their future careers.
Gareth Harvey
Associate Professor of Consumer Psychology at HEG
“Shop Builder allows us to recreate the sort of platforms that the larger retailers have and it gives us an opportunity to do things that, unless you have very large budgets, you just would never be able to achieve.”
Further Resources
Historically, it’s been difficult for researchers to give students relevant practical experience investigating consumer decision making. By having students apply their skills to a real world problem, Shop Builder helps students make the leap from evidence to enquiry. And gives them a valuable case study and skills to make them stand out to future employers.
Check out our articles to learn about 4 easy experiments that can be created in Shop Builder, the many psychological manipulations that can be tested within the tool, and the importance of online research for behavioural economics:
Using Gorilla for Online Multiplayer Experiments and Studies
Expanding possibilities in Cognitive and Social Sciences Research In the past decade, the cognitive and behavioural sciences have experienced a significant shift from conducting in-person lab testing to running traditional lab studies online. This…
Online Behavioural Research Techniques
The COVID pandemic marked a step change in appetite for Online Behavioural Research. Not only did online methods become mainstream, but also many new possibilities emerged due to largescale investment in the sector. Researchers can now go far…
Get started with Shop Builder: 4 easy experiments
Shop Builder is a powerful and easy-to-use tool for conducting research into shopping and consumer behaviour. It’s a sophisticated tool built for rigorous research. In a nutshell, to your participants Shop Builder looks like a normal online shop,…
Shop Builder: The Full List of Features
Economic psychologists and consumer behaviour scientists — welcome home! The Shop Builder is our new, unique Gorilla tool that allows you to easily create an online shop within minutes and use it as an interactive task where participants can browse…
How Online Experiments Are Opening New Opportunities for Behavioural Economists
Picking a wine in a restaurant can be a nightmare, even if there are just three to choose from. Do you opt for the cheapest one, which sounds dependable? Or the mid-priced one that apparently goes with your food better? Or the most expensive one,…