Gorilla Presents
A webinar series all about behavÂiourÂal science online
Every month we will be invitÂing experts to discuss their research on the cutting edge of online behavÂiourÂal science.
If there’s a topic you’d like us to discuss you can tweet us using the hashtag #GorillaPresents.
This month, on ThursÂday 14th March 2024, Gorilla Presents…
Mis/Disinformation in Social Media Posts
Max Mawby and his team at Thinks Insight & StratÂeÂgy have recentÂly pubÂlished a study run on Gorilla into misÂinÂforÂmaÂtion and disinformation.
The study preÂsentÂed 1650 parÂticÂiÂpants with a range of social media posts, some conÂtainÂing fake news and AI-genÂerÂatÂed content, to invesÂtiÂgate public reacÂtions to politÂiÂcal disÂinÂforÂmaÂtion. An excelÂlent summary of the study has been pubÂlished by James Ball in the i newsÂpaÂper.
The custom social media zone built by Gorilla Studio allowed Max’s team to present interÂacÂtive social media posts, allowÂing parÂticÂiÂpants to react, share, comment and report! Every interÂacÂtion was recordÂed by Gorilla for behavÂiourÂal analysis.
Join us on ThursÂday the 14th of March at 4pm GMT to hear Max talk about his research, how he conÂductÂed it, and why it’s so imporÂtant (espeÂcialÂly with upcomÂing elecÂtions in both the US and the UK). He’ll also share some of his career backÂground and how he came to found the BehavÂiourÂal Insight and AdviÂsoÂry team at Thinks Insight!
Missed one of our preÂviÂous webinars?
You can watch them here:
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