Gorilla Presents

A webinar series all about behav­iour­al science online

Every month we will be invit­ing experts to discuss their research on the cutting edge of online behav­iour­al science.

If there’s a topic you’d like us to discuss you can tweet us using the hashtag #GorillaPresents.

This month, on Thurs­day 14th March 2024, Gorilla Presents…

Mis/Disinformation in Social Media Posts

 

 

Max Mawby and his team at Thinks Insight & Strat­e­gy have recent­ly pub­lished a study run on Gorilla into mis­in­for­ma­tion and disinformation.

The study pre­sent­ed 1650 par­tic­i­pants with a range of social media posts, some con­tain­ing fake news and AI-gen­er­at­ed content, to inves­ti­gate public reac­tions to polit­i­cal dis­in­for­ma­tion.  An excel­lent summary of the study has been pub­lished by James Ball in the i news­pa­per.

The custom social media zone built by Gorilla Studio allowed Max’s team to present inter­ac­tive social media posts, allow­ing par­tic­i­pants to react, share, comment and report! Every inter­ac­tion was record­ed by Gorilla for behav­iour­al analysis.

 

Join us on Thurs­day the 14th of March at 4pm GMT to hear Max talk about his research, how he con­duct­ed it, and why it’s so impor­tant (espe­cial­ly with upcom­ing elec­tions in both the US and the UK). He’ll also share some of his career back­ground and how he came to found the Behav­iour­al Insight and Advi­so­ry team at Thinks Insight!

Missed one of our pre­vi­ous webinars?

You can watch them here: