Gorilla: A Qualtrics Alternative
Many universities rely on Qualtrics for survey-based research. However, with SAP’s recent purchase of Qualtrics, the company’s focus appears to be moving to large enterprises and away from academia.
Consequently, Universities across the world are being quoted higher and higher renewal prices. We’ve heard stories of departments being issued renewal fees that are five or ten times what they were paying before:
“This is ridiculous. Our previous year’s subscription was under £10,000, and our renewal is being quoted at over £50,000. We just can’t afford that. Can you help?”
For Business Schools
Gorilla is an online research platform that matches the functionality provided by Qualtrics in a powerful and easy to use tool.
For Psychology Departments
Gorilla is an all-in-one platform for online behavioural research, with tools for surveys, reaction time tasks, and multiplayer tasks.
For Behavioural Science Research
I use Gorilla to undertake novel research in behavioural health. I can use Qualtrics for surveys, but Gorilla opens up a wider range of behavioural tasks incuding randomised trials and reaction time behaviour. It is easy to set-up a task for participants to complete at home over the internet, so I can use it to collect useful behavioural data from participants across the UK. I launched a study recently, went to lunch and came back to 400 participant responses.
Dr Suzanna Forwood — Senior Lecturer, Anglia Ruskin University
Our new Questionnaire Builder tool is designed to match all the abilities that researchers rely on in Qualtrics questionnaire tool, including optional/mandatory questions, scoring, randomisation, branching, and more. So not only can build the same surveys that you can in Qualtrics, but all your other online experiments too — and all for one affordable price.
If you’re an advanced Qualtrics survey user and are interested in how the Gorilla Questionnaire Builder matches up, get in touch and we’ll give you a guided tour.
Compare the Features: Qualtrics and Gorilla
Qualtrics |
Gorilla |
|
|---|---|---|
| Surveys | ✅ |
✅ |
| Reaction-time Tasks | ❌ |
✅ |
| Games | ❌ |
✅ |
| Multiplayer | ❌ |
✅ |
| Shopping Simulations | ❌ |
✅ |
| Randomisation | ✅ |
✅ |
| Counterbalancing | ✅ |
✅ |
| Support Desk | (Paid extra) |
✅ |
| Webinars | ❌ |
✅ |
| Office Hours | ❌ |
✅ |
| GDPR-compliant | ✅ |
✅ |
The Nitty Gritty: Qualtrics Survey vs Gorilla Survey
Survey Features: Qualtrics and Gorilla
Qualtrics |
Gorilla |
|
|---|---|---|
| Example Questionnaire |
✅
|
✅
|
| Collaborate with Users |
✅
|
✅
|
| Restore Previous Versions (Version Control) |
✅
|
✅
|
| Insert Images |
✅
|
✅
|
| Insert Videos |
✅
|
✅
|
| Insert Audio |
✅
|
✅
|
| Ranking Widgets |
✅
|
✅
|
| Date Entry Widget (with Conversion) |
✅
|
✅
|
| Restricted Date Entry Widget (GDPR) |
✅
|
✅
|
| Randomisation of Questions on Page |
✅
|
✅
|
| Randomisation of Questions on Page (Except Top) |
✅
|
✅
|
| Embedded Data/Store/Carry Forward Choices |
✅
|
✅
|
| Branching Based on Responses and Conditions |
✅
|
✅
|
| Add Custom Script |
✅
|
Coming soon
|
| Add Custom Scoring |
✅
|
✅
|
| Optional Back Button |
✅
|
✅
|
| Right-aligning specific text |
✅
|
✅
|
| Change Text Size on Widgets |
✅
|
✅
|
| Questionnaire Adjusts for Screen Sizes |
✅
|
✅
|
| Browser Restrictions |
✅
|
✅
|
| Country Restrictions |
✅
|
✅
|
| Automatic Time Out Exclusions |
✅
|
✅
|
| Browser Information |
✅
|
✅
|
| Monitor Information |
✅
|
✅
|
| Device Information |
✅
|
✅
|
| Total questionnaire Time |
✅
|
✅
|
| Download Data from Incomplete Participants |
✅
|
✅
|
| Upload to Shared Library (Open Materials) |
✅
|
The nittiest grittiest: Here’s our Questionnaire Builder 2 showcase featuring its components in detail.
I used Gorilla to build my MRes experiments which involve participants having their attention trained whilst I measure their reaction times. The program is flexible, easy to use, and the Gorilla support team are fantastic!
Thea House
Macquarie University
We also have got all the data security, compliance, and due diligence in place so procurement will be a breeze.
So if you’ve recently been quoted a large renewal price for Qualtrics, or you’d just like to find out more about our software, please enter your email address and click “Start a conversation”. We will reach out to set up a meeting.
PS: If you’d like us to talk about how Gorilla can help you reach your goals first, then book a demo here.