GorillaTM

Gorilla: A Qualtrics Alternative

Many universities rely on Qualtrics for survey-based research. And as a survey tool, Qualtrics is great. However, it lacks other tools you may need to conduct your behavioural research, like precision reaction times, game builder and shop builder.

What’s more, with SAP’s recent purchase of Qualtrics, the company’s focus appears to be moving to large enterprises and away from academia.

Consequently, Universities across the world are being quoted higher and higher renewal prices. We’ve heard stories of departments being issued renewal fees that are five or ten times what they were paying before:

“This is ridiculous. Our previous year’s subscription was under £10,000, and our renewal is being quoted at over £50,000. We just can’t afford that. Can you help?”

For Business Schools

Gorilla is an online research platform that matches the functionality provided by Qualtrics in a powerful and easy to use tool.

For Psychology Departments

Gorilla is an all-in-one platform for online behavioural research, with tools for surveys, reaction time tasks, and multiplayer tasks.

For Behavioural Science Research

Gorilla is an all-in-one platform for online behavioural research, with tools for surveys, reaction time tasks, gamified research tasks, multiplayer tasks, consumer research simulations, and more.

Photo of Dr Suzanna Forwood

I launched a study, went to lunch and came back to 400 participant responses

"I use Gorilla to undertake novel research in behavioural health. I can use Qualtrics for surveys, but Gorilla opens up a wider range of behavioural tasks incuding randomised trials and reaction time behaviour. It is easy to set-up a task for participants to complete at home over the internet, so I can use it to collect useful behavioural data from participants across the UK. I launched a study recently, went to lunch and came back to 400 participant responses."

Dr Suzanna Forwood

Senior Lecturer, Anglia Ruskin University

Our new Questionnaire Builder tool is designed to match all the abilities that researchers rely on in Qualtrics questionnaire tool, including optional/mandatory questions, scoring, randomisation, branching, and more. So not only can build the same surveys that you can in Qualtrics, but all your other online experiments too — and all for one affordable price.

If you’re an advanced Qualtrics survey user and are interested in how the Gorilla Questionnaire Builder matches up, get in touch and we’ll give you a guided tour.

We also back you up with our world-class support team who you can contact any time you get stuck, our ever-expanding list of cloneable sample tasks, and our regular live webinars. All for a pleasant research experience.

We also have got all the data security, compliance, and due diligence in place so procurement will be a breeze.

So if you’ve recently been quoted a large renewal price for Qualtrics, or you’d just like to find out more about our software, please get in touch with us.

Photo of Thea House

The program is flexible and easy to use.

"I used Gorilla to build my MRes experiments which involve participants having their attention trained whilst I measure their reaction times. The program is flexible, easy to use, and the Gorilla support team are fantastic!"

Thea House

Macquarie University