A research platÂform for studyÂing how groups of people think, feel and behave togethÂer in groups.
It works as an app that people can access with their smartÂphone. After logging in, the Hive enviÂronÂment disÂplays a dot that can be dragged around. The coorÂdiÂnate of each dot is recordÂed, thus allowÂing experÂiÂmenters to analyze traÂjecÂtoÂries and rest periods in a similar way to experÂiÂments utiÂlizÂing eye or mouse trackÂing. Each parÂticÂiÂpant sees their own dot, and other parÂticÂiÂpants’, moving on the central display. Then, they perform difÂferÂent tasks while monÂiÂtorÂing other indiÂvidÂuÂals’ deciÂsions, repÂreÂsentÂed by the moveÂments of the other dots. One of the studies involvÂing the Hive invesÂtiÂgates the link between mimicry and self-catÂeÂgoÂrizaÂtion, and it attempts to answer the folÂlowÂing quesÂtion: Do we always do what others do and, if not, what are the factors that influÂence our deciÂsions in a group?
Find out more about The Hive.