A research platform for studying how groups of people think, feel and behave together in groups.
It works as an app that people can access with their smartphone. After logging in, the Hive environment displays a dot that can be dragged around. The coordinate of each dot is recorded, thus allowing experimenters to analyze trajectories and rest periods in a similar way to experiments utilizing eye or mouse tracking. Each participant sees their own dot, and other participants’, moving on the central display. Then, they perform different tasks while monitoring other individuals’ decisions, represented by the movements of the other dots. One of the studies involving the Hive investigates the link between mimicry and self-categorization, and it attempts to answer the following question: Do we always do what others do and, if not, what are the factors that influence our decisions in a group?
Find out more about The Hive.