In an industry projected to reach $9.7 billion by 2030, understanding consumer behaviour is paramount. Hill + Knowlton, a leading global PR firm, recognized the need for a robust and efficient research method to inform their client’s Cold and Flu remedy...
Many researchers worry about: Finding engaged participants Participants not being in a controlled environment Whether participants are paying attention In other words, getting high-quality data out the other end of their study. In this webinar, Andrew...
📔The task In their research, Rutledge and his team build computational models that explain how humans learn and make decisions. This research poses the questions: how do people make decisions? And what determines the emotions we feel when we...
Expanding possibilities in Cognitive and Social Sciences Research In the past decade, the cognitive and behavioural sciences have experienced a significant shift from conducting in-person lab testing to running traditional lab studies online....
The COVID pandemic marked a step change in appetite for Online Behavioural Research. Not only did online methods become mainstream, but also many new possibilities emerged due to largescale investment in the sector. Researchers can now go far...
In late January 2023, I attended the pilot Curiosity Incubator hosted by Bridget Gildea, Visiting Scholar at the Intellectual Forum, Jesus College, Cambridge. Bridget’s big idea is to create an “Accelerator for Good” where innovation is coupled...
