In an industry projected to reach $9.7 billion by 2030, understanding consumer behaviour is paramount. Hill + Knowlton, a leading global PR firm, recognized the need for a robust and efficient research method to inform their client’s Cold and Flu remedy...
📔The task In their research, Rutledge and his team build computational models that explain how humans learn and make decisions. This research poses the questions: how do people make decisions? And what determines the emotions we feel when we...
In late January 2023, I attended the pilot Curiosity Incubator hosted by Bridget Gildea, Visiting Scholar at the Intellectual Forum, Jesus College, Cambridge. Bridget’s big idea is to create an “Accelerator for Good” where innovation is coupled...
Color, and the perception of certain colors, plays a huge role in business. Corporations spend billions of dollars each year choosing the right colors for their logos, marketing, and store design. The goal? To entice or influence customers to buy their...
Collecting High Quality Data From Your Online Participants If you’re building an experiment in Gorilla, you’ll need to decide how to recruit and reward your participants. If you want a random sample of a particular demographic, and you have plenty of...
Some researchers have resisted the move to online research over the last few years, but the COVID crisis has forced many to switch to online methods. However, one question keeps coming up: “Jo, is there a good way to monitor the participant environment when...
