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Hill + Knowl­ton is Rev­o­lu­tion­iz­ing Con­sumer Behav­iour Research in the Health Sector

Hill + Knowl­ton is Rev­o­lu­tion­iz­ing Con­sumer Behav­iour Research in the Health Sector

by Franz | Jun 26, 2023 | Business, Online Research

In an indus­try pro­ject­ed to reach $9.7 billion by 2030, under­stand­ing con­sumer behav­iour is para­mount. Hill + Knowl­ton, a leading global PR firm, rec­og­nized the need for a robust and effi­cient research method to inform their clien­t’s Cold and Flu remedy...
Com­bin­ing Pro­lif­ic and Gorilla for both research and teaching

Com­bin­ing Pro­lif­ic and Gorilla for both research and teaching

by Clare | Jun 1, 2023 | BeOnline, Business, Online Research, Prolific

📔The task   In their research, Rut­ledge and his team build com­pu­ta­tion­al models that explain how humans learn and make deci­sions. This research poses the ques­tions: how do people make deci­sions? And what deter­mines the emo­tions we feel when we...
The Curios­i­ty Incu­ba­tor:  An Accel­er­a­tor for Good

The Curios­i­ty Incu­ba­tor: An Accel­er­a­tor for Good

by Clare | Mar 28, 2023 | Business, Online Research, Prolific

In late January 2023, I attend­ed the pilot Curios­i­ty Incu­ba­tor hosted by Bridget Gildea, Vis­it­ing Scholar at the Intel­lec­tu­al Forum, Jesus College, Cam­bridge.  Bridget’s big idea is to create an “Accel­er­a­tor for Good” where inno­va­tion is coupled...
How inte­grat­ing Pro­lif­ic and Gorilla allowed CX Lab to dis­cov­er the color of money

How inte­grat­ing Pro­lif­ic and Gorilla allowed CX Lab to dis­cov­er the color of money

by Clare | Feb 28, 2023 | Business, Online Research, Prolific

Color, and the per­cep­tion of certain colors, plays a huge role in busi­ness. Cor­po­ra­tions spend bil­lions of dollars each year choos­ing the right colors for their logos, mar­ket­ing, and store design. The goal? To entice or influ­ence cus­tomers to buy their...
Easily Pay Your Par­tic­i­pants with BHN Rewards

Easily Pay Your Par­tic­i­pants with BHN Rewards

by Clare | Sep 30, 2022 | Gorilla Tools, Insights, Online Research

Col­lect­ing High Quality Data From Your Online Participants   If you’re build­ing an experiment in Gorilla, you’ll need to decide how to recruit and reward your participants. If you want a random sample of a par­tic­u­lar demo­graph­ic, and you have plenty of...
Online vs lab-based behavioral research: Letting go of the illu­sion of control

Online vs lab-based behavioral research: Letting go of the illu­sion of control

by Jo Evershed | Sep 8, 2022 | Featured Articles, Online Research

Some researchers have resist­ed the move to online research over the last few years, but the COVID crisis has forced many to switch to online methods. However, one ques­tion keeps coming up: “Jo, is there a good way to monitor the par­tic­i­pant envi­ron­ment when...
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Gorilla Experiment Builder is a cloud-based research platform that allows researchers and students to quickly and easily create and deploy behavioural (reaction-time) experiments online.

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