The Busi­ness Case for Gorilla
The Gorilla Experiment Builder is a cloud based research plat­form that allows researchers and stu­dents to quickly and easily create and deploy behav­iour­al (reac­tion-time) exper­i­ments online.

In a nut­shell, how does it work?

Simply login to Gorilla using your browser to access:

  • A ques­tion­naire builder
  • A task builder
  • An experiment con­fig­u­ra­tion tool

Create your com­po­nent ques­tion­naires and tasks and then link them togeth­er into an overall protocol.

Then deploy it online and recruit your par­tic­i­pants. You can do this via social media (i.e. Face­book) or paid ser­vices via our trusted part­ners (Pro­lif­ic, mTurk or SONA) or by email.

How much does it cost?

Build for free. Pay per participant.

This means it’s com­plete­ly free to sign up to Gorilla and to use our ques­tion­naires, task and experiment cre­ation tools.

We only charge for data col­lec­tion. This costs £0.75 per participant.

This model allows uni­ver­si­ties to teach stu­dents how to create tasks and experiments—unimpeded by cost, sub­scrip­tion plans or number of users.

Once researchers or stu­dents have built a study they’re happy with, they simply deploy it online for data to be collected.

Can you give me an example?

Each student could send the link to a handful of friends, and once the data is in, the entire class can analyse the data. One study with 200 par­tic­i­pants would cost just £150 + VAT.

Do you do depart­men­tal licences?

We offer depart­men­tal licences start­ing at £2,000 + VAT that covers student usage. You can find out more in our sep­a­rate pricing documents.

What are the ben­e­fits of Gorilla

What are the ben­e­fits for stu­dents and teach­ing staff?

  1. Stu­dents can design and create exper­i­ments —without learn­ing to code. This means they’re focused on what’s most impor­tant: the psy­cho­log­i­cal method­ol­o­gy and oper­a­tional­i­sa­tion of their exper­i­ments; instead of losing hours of valu­able time to coding.
  2. Stu­dents enjoy their research methods course – increas­ing their engage­ment with and ratings of a large com­po­nent of their course
  3. Stu­dents have more time to analyse their data—improving their quan­ti­ta­tive and ana­lyt­i­cal skills.
  4. Stu­dents are more able to conduct quan­ti­ta­tive analysis—increasing their employ­a­bil­i­ty with employ­ers who place high value on this skill. Gorilla removes the barrier to quan­ti­ta­tive research online, improv­ing the balance between qual­i­ta­tive and quan­ti­ta­tive research.
  5. Stu­dents can more easily share resources and submit assign­ments for marking—thanks to Gorilla’s teach­ing tools.

This light­ens the load for teach­ing staff, by dra­mat­i­cal­ly reduc­ing the amount of time spent teach­ing stu­dents to code or super­vis­ing complex experiments.

What are the ben­e­fits for Researchers?

Researchers can design, create and com­plete studies in record time—and for a frac­tion of the cost of tra­di­tion­al methods

This means that entire studies can be con­densed into days, rather than weeks—and for very little cost. Pro­duc­tiv­i­ty is uplift­ed, and dead ends that might have taken months to uncover are quickly resolved.

What about Tech­ni­cal Staff and Supervisors?

Because Gorilla is so easy to use, tech­ni­cal staff have fewer support queries—freeing them up to help elsewhere.

When queries do arise, resolv­ing them is faster (and can be done from any­where) thanks to Gorilla’s online interface.

Any other benefits?

Gorilla reduces the cost of com­put­ing and equipment

Gorilla oper­ates on any device with a browser. Which means stu­dents can use their own laptops for lab work. Over time, this puts less pres­sure on the depart­ment to provide expen­sive computers.

Gorilla reduces the cost of facilities

Data can be col­lect­ed online, which also reduces the need for testing rooms. This frees up valu­able real-estate within the depart­ment and reduces facil­i­ties costs.

Gorilla reduces the need for on-site attendance

For online courses, stu­dents can work from any loca­tion, which means they don’t have to come to the depart­ment to get prac­ti­cal lab expe­ri­ence. This con­ve­nient way of working frees up space and reduces facil­i­ties and staff costs.

What support is pro­vid­ed by Gorilla?

Sample tasks avail­able in Gorilla can be cloned for easy, time-saving adap­ta­tion. Our support pages also provide every­thing you need to use the software.

We also offer tech­ni­cal email support to paying clients. However, we encour­age stu­dents to problem solve them­selves, as much as pos­si­ble. In this way, they learn more, while accu­rate­ly reflect­ing their skill level.

Data Secu­ri­ty, Ethics, Ownership

All data is stored on Microsoft Azure servers in the Repub­lic of Ireland. Data is encrypt­ed and stored in com­pli­ance with BPS guide­lines and com­pli­ant with GDPR reg­u­la­tions. Users own and are respon­si­ble for the content they create and data collected.

More details avail­able here.

Why researchers and stu­dents like Gorilla:

‘Gorilla is designed for psy­chol­o­gists, so it has all the rel­e­vant options. I’ve found it really easy to use and very flexible.’

Hannah Betts, Uni­ver­si­ty College London

‘Gorilla is quite simply a rev­o­lu­tion­ary product for the field of psy­chol­o­gy. With so much of the field col­lect­ing data over the Inter­net, the unri­valled flex­i­bil­i­ty of Gorilla to create any behav­iour­al task quickly and easily is invalu­able. On top of that, it pro­vides many complex tasks ready-made, as well as inte­gra­tion with many par­tic­i­pant pools like SONA and Prolific.ac. In short, Gorilla really will trans­form your research and is a fan­tas­tic investment.’

Alex Jones, Swansea University

‘Mas­sive­ly impressed with Gorilla. Logged on for the first time yes­ter­day lunchtime. Had a demo experiment ready for stu­dents to adapt by 6pm the same day.’

Jenni Rodd, Senior Lec­tur­er, UCL

‘I use Gorilla in my research on typical and atyp­i­cal social abil­i­ties. This com­bines exper­i­men­tal tasks and ques­tion­naire mea­sures, in a way that is not pos­si­ble using other plat­forms. I found the plat­form intu­itive, easily to learn, but also very pow­er­ful. And I have also been extreme­ly impressed with the enthu­si­asm and (per­son­al­ized) support from the Gorilla Team, and believe the plat­form has poten­tial to be the market leader in online exper­i­men­ta­tion, both in and outside of aca­d­e­m­ic settings!’

Punit Shah, Kings College London

‘Gorilla is a great product pro­vid­ing great value to researchers con­duct­ing online exper­i­ments. The work­flow is very clear and clev­er­ly designed. It is a very effi­cient, flex­i­ble and pow­er­ful way of cre­at­ing online exper­i­ments. The user inter­face is super user-friend­ly and there is prac­ti­cal­ly no learn­ing curve. Thanks for the great support service, too.’

Wing Lau, Xi’an Jiao­tong, Liv­er­pool University

‘Gorilla lets me take my exper­i­ments online quickly and effi­cient­ly. The clear and straight­for­ward inter­face allows me to map out the logic of my exper­i­men­tal designs, whilst its modular nature helps me to build and test com­po­nents as I go. Taking my research online will dra­mat­i­cal­ly increase my sample size, and help me to reach groups under-rep­re­sent­ed in my field.

Alexan­dra Hendry, Kings College London

‘I finally had some time to sit through the experiment again yes­ter­day and it looks absolute­ly amazing! And I’m even more amazed that it took me less than two weeks to set it all up. Thanks for making this possible!’

Eva Port, Uni­ver­si­ty College London