The Business Case for Gorilla

The Gorilla Experiment Builder is a cloud based research platform that allows researchers and students to quickly and easily create and deploy behavioural (reaction-time) experiments online.

In a nutshell, how does it work?

Simply login to Gorilla using your browser to access:

  • A questionnaire builder
  • A task builder
  • An experiment configuration tool

Create your component questionnaires and tasks and then link them together into an overall protocol.

Then deploy it online and recruit your participants. You can do this via social media (i.e. Facebook) or paid services via our trusted partners (Prolific, mTurk or SONA) or by email.

How much does it cost?

Build for free. Pay per participant.

This means it’s completely free to sign up to Gorilla and to use our questionnaires, task and experiment creation tools.

We only charge for data collection. This costs £0.75 per participant.

This model allows universities to teach students how to create tasks and experiments—unimpeded by cost, subscription plans or number of users.

Once researchers or students have built a study they’re happy with, they simply deploy it online for data to be collected.

Can you give me an example?

Each student could send the link to a handful of friends, and once the data is in, the entire class can analyse the data. One study with 200 participants would cost just £150 + VAT.

Do you do departmental licences?

We offer departmental licences starting at £2,000 + VAT that covers student usage. You can find out more in our separate pricing documents.

What are the benefits of Gorilla

What are the benefits for students and teaching staff?

  1. Students can design and create experiments —without learning to code. This means they’re focused on what’s most important: the psychological methodology and operationalisation of their experiments; instead of losing hours of valuable time to coding.
  2. Students enjoy their research methods course – increasing their engagement with and ratings of a large component of their course
  3. Students have more time to analyse their data—improving their quantitative and analytical skills.
  4. Students are more able to conduct quantitative analysis—increasing their employability with employers who place high value on this skill. Gorilla removes the barrier to quantitative research online, improving the balance between qualitative and quantitative research.
  5. Students can more easily share resources and submit assignments for marking—thanks to Gorilla’s teaching tools.

This lightens the load for teaching staff, by dramatically reducing the amount of time spent teaching students to code or supervising complex experiments.

What are the benefits for Researchers?

Researchers can design, create and complete studies in record time—and for a fraction of the cost of traditional methods

This means that entire studies can be condensed into days, rather than weeks—and for very little cost. Productivity is uplifted, and dead ends that might have taken months to uncover are quickly resolved.

What about Technical Staff and Supervisors?

Because Gorilla is so easy to use, technical staff have fewer support queries—freeing them up to help elsewhere.

When queries do arise, resolving them is faster (and can be done from anywhere) thanks to Gorilla’s online interface.

Any other benefits?

Gorilla reduces the cost of computing and equipment

Gorilla operates on any device with a browser. Which means students can use their own laptops for lab work. Over time, this puts less pressure on the department to provide expensive computers.

Gorilla reduces the cost of facilities

Data can be collected online, which also reduces the need for testing rooms. This frees up valuable real-estate within the department and reduces facilities costs.

Gorilla reduces the need for on-site attendance

For online courses, students can work from any location, which means they don’t have to come to the department to get practical lab experience. This convenient way of working frees up space and reduces facilities and staff costs.

What support is provided by Gorilla?

Sample tasks available in Gorilla can be cloned for easy, time-saving adaptation. Our support pages also provide everything you need to use the software.

We also offer technical email support to paying clients. However, we encourage students to problem solve themselves, as much as possible. In this way, they learn more, while accurately reflecting their skill level.

Data Security, Ethics, Ownership

All data is stored on Microsoft Azure servers in the Republic of Ireland. Data is encrypted and stored in compliance with BPS guidelines and compliant with GDPR regulations. Users own and are responsible for the content they create and data collected.

More details available here.

Why researchers and students like Gorilla:

‘Gorilla is designed for psychologists, so it has all the relevant options. I’ve found it really easy to use and very flexible.’

Hannah Betts, University College London

‘Gorilla is quite simply a revolutionary product for the field of psychology. With so much of the field collecting data over the Internet, the unrivalled flexibility of Gorilla to create any behavioural task quickly and easily is invaluable. On top of that, it provides many complex tasks ready-made, as well as integration with many participant pools like SONA and In short, Gorilla really will transform your research and is a fantastic investment.’

Alex Jones, Swansea University

‘Massively impressed with Gorilla. Logged on for the first time yesterday lunchtime. Had a demo experiment ready for students to adapt by 6pm the same day.’

Jenni Rodd, Senior Lecturer, UCL

‘I use Gorilla in my research on typical and atypical social abilities. This combines experimental tasks and questionnaire measures, in a way that is not possible using other platforms. I found the platform intuitive, easily to learn, but also very powerful. And I have also been extremely impressed with the enthusiasm and (personalized) support from the Gorilla Team, and believe the platform has potential to be the market leader in online experimentation, both in and outside of academic settings!’

Punit Shah, Kings College London

‘Gorilla is a great product providing great value to researchers conducting online experiments. The workflow is very clear and cleverly designed. It is a very efficient, flexible and powerful way of creating online experiments. The user interface is super user-friendly and there is practically no learning curve. Thanks for the great support service, too.’

Wing Lau, Xi’an Jiaotong, Liverpool University

‘Gorilla lets me take my experiments online quickly and efficiently. The clear and straightforward interface allows me to map out the logic of my experimental designs, whilst its modular nature helps me to build and test components as I go. Taking my research online will dramatically increase my sample size, and help me to reach groups under-represented in my field.

Alexandra Hendry, Kings College London

‘I finally had some time to sit through the experiment again yesterday and it looks absolutely amazing! And I’m even more amazed that it took me less than two weeks to set it all up. Thanks for making this possible!’

Eva Port, University College London