Gorilla for...
Everyone has an opinion about AI, but almost nobody has hard data. Gorilla lets you get it.
Embed a chatbot directly in your experiment and capture how participants behave, not just what they say they'd do.
Let AI adapt your task in real time or cast a chatbot as the partner in a negotiation study. It all runs online, so you can test real people at scale and turn the questions everyone is asking about AI into evidence.
See how it works for your study:
AI is set to reshape almost every part of society. How we work. How we learn. Even the music we listen to.
But the technology is moving faster than our understanding of it. Nobody yet knows what these changes will mean for how people think, decide and behave.
Finding out is a job for science. That means careful experiments, run at scale, with results you can trust. And scientists need the right tools to do it.
Gorilla gives you them.
Let participants interact with a chatbot directly in an experiment.
Use AI to stand in for another participant in multiplayer experiments.
Ask open questions, then let AI convert answers into quantitative scores as participants respond.
Generate a message, scenario or product description tailored to each participant's earlier answers.
Build your own tasks or clone and adapt existing samples
Discover how other AI researchers are using Gorilla
Do we value work less when AI helped make it? It depends whose work it is. Dr Ibrahim gave half her participants a real chatbot inside a Gorilla workplace task. People prized their own AI-assisted work, but undervalued the very same work when someone else had used AI.
Can a chatbot interview a witness as well as a police officer? Celina's team found it can. "Gorilla made the experiment completely seamless. We could easily embed an AI chatbot directly into the study without writing any code, so participants moved straight from the video to the interview."
Coming Soon
AI studies run in Gorilla are currently under review at:
Gorilla is approved by 300+ universities worldwide
Hosted in the EU
Penetration Tested
Two-factor Authentication (2FA)
Conformant with WCAG 2.1 Level AA. VPAT available.
Fully GDPR and BPS (The British Psychological Society) compliant
Easy application to your Internal Review Board (IRB) or Ethics Committee
Shortcut the weeks and months to collect high-quality data. Get on-demand support to build, preview and pre-test your experiment with our free plan.
Choose from dozens of sample tasks to clone and customise for replication. Access free, 5-minute tutorials and a library of bite-size resources.
When you’re satisfied you can measure what you want to measure, choose from academia-friendly pricing tiers, to host and start collecting data.
With group savings - great for labs and departments.
