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Gorilla Presents…Careers in Behav­iour­al Science

In this webinar we hear from three behav­iour­al science pro­fes­sion­als about the work they do, their jour­neys from acad­e­mia into indus­try, and some top tips for anyone con­sid­er­ing a career change.

With the help of our experts:

Lisa J. Knoll

Direc­tor of Data Science, CASAFARI

With the goal to work at a PR agency, Lisa studied lin­guis­tics, media science and art history in Berlin. While attend­ing a lecture on child cog­ni­tive devel­op­ment she dis­cov­ered her inter­est in science. Fol­low­ing her curios­i­ty, she con­vinced her uni­ver­si­ty pro­fes­sor to allow her to write her final thesis in col­lab­o­ra­tion with the Max-Planck-insti­tute for human cog­ni­tive and brain sci­ences in Leipzig. Later taking a PhD in neu­ro­science and in order to con­tin­ue her inter­est in this field, she joined the lab of Prof. Sarah-Jayne Blake­more at the insti­tute of cog­ni­tive neu­ro­science at UCL in London. While she enjoyed her time at acad­e­mia, she felt that she was curious about a career in Tech. Lisa started as a manager in data science at an inter­nal con­sult­ing company, where she helped clients to dis­cov­er the value of their data and how to use machine-learn­ing to opti­mise and auto­mate their busi­ness­es. Now, she is living in Por­tu­gal and works as a direc­tor of data science for a rising prop­er­ty tech start-up.

Adam Flitton

Senior Behav­iour­al Econ­o­mist, Allianz

I’m a senior behav­ioral econ­o­mist at Allianz, focus­ing on using prin­ci­ples from behav­ioral science to improve deci­sion-making. In my role I design, test and roll-out scal­able solu­tions that deliver behav­ior change. Before my current role I was head of behav­ioral science in a global con­sul­tan­cy in the UK, where I led behav­ior change projects across sectors. I am a psy­chol­o­gist by train­ing, having fin­ished my PhD in 2018.
 

 

Angelo Larocca

Head of Behav­iour­al Design, Digital Attitude

After earning my MSc in Well-Being Psy­chol­o­gy at the Catholic Uni­ver­si­ty in Milan, I started working in the field of per­son­al and orga­ni­za­tion­al change, with a strong focus on the rela­tion­ship between people and tech­nol­o­gy. Along with my pro­fes­sion­al activ­i­ties, I also love deliv­er­ing sem­i­nars about change and behav­ioral design: I was lucky enough to speak at Italian and inter­na­tion­al uni­ver­si­ties, as well as dif­fer­ent Busi­ness Schools and events.

I’m part of Digital Atti­tude since 2017, and I’m now the Head of Behav­ioral Design. I coor­di­nate the activ­i­ties of the Habits Studio team, cre­at­ing impact­ful and trans­for­ma­tion­al expe­ri­ences for our users. With the amazing people in my team, we focus on the behav­ioral part of our Habit-Inspir­ing Plat­form, hi. We give hi her behav­ior and «per­son­al­i­ty», lever­ag­ing behav­ioral change and coach­ing logics, and her voice, real­iz­ing content to shape users’ behav­iors and change their habits.

I’m always on the lookout to further develop my skills, and I think life is a never-ending learn­ing journey: that’s why I’ve obtained a cer­ti­fi­ca­tion in Behav­ioral Design from the Behav­iour­al Design Academy, I spe­cial­ized in UX Man­age­ment at the Nielsen/Norman Group, and got cer­ti­fied as a LIFO® and PROSCI®  practitioner.