In a nutĀshell, how does it work?
Simply login to Gorilla using your browser to access:
- A quesĀtionĀnaire builder
- A task builder
- An experiment conĀfigĀuĀraĀtion tool
Create your comĀpoĀnent quesĀtionĀnaires and tasks and then link them togethĀer into an overall protocol.
Then deploy it online and recruit your parĀticĀiĀpants. You can do this via social media (i.e. FaceĀbook) or paid serĀvices via our trusted partĀners (ProĀlifĀic, mTurk or SONA) or by email.
How much does it cost?
Build for free. Pay per participant.
This means itās comĀpleteĀly free to sign up to Gorilla and to use our quesĀtionĀnaires, task and experiment creĀation tools.
We only charge for data colĀlecĀtion. This costs Ā£0.75 per participant.
This model allows uniĀverĀsiĀties to teach stuĀdents how to create tasks and experimentsāunimpeded by cost, subĀscripĀtion plans or number of users.
Once researchers or stuĀdents have built a study theyāre happy with, they simply deploy it online for data to be collected.
Can you give me an example?
Each student could send the link to a handful of friends, and once the data is in, the entire class can analyse the data. One study with 200 parĀticĀiĀpants would cost just Ā£150 + VAT.
Do you do departĀmenĀtal licences?
We offer departĀmenĀtal licences startĀing at Ā£2,000 + VAT that covers student usage. You can find out more in our sepĀaĀrate pricing documents.
What are the benĀeĀfits of Gorilla
What are the benĀeĀfits for stuĀdents and teachĀing staff?
- StuĀdents can design and create experĀiĀments āwithout learnĀing to code. This means theyāre focused on whatās most imporĀtant: the psyĀchoĀlogĀiĀcal methodĀolĀoĀgy and operĀaĀtionalĀiĀsaĀtion of their experĀiĀments; instead of losing hours of valuĀable time to coding.
- StuĀdents enjoy their research methods course ā increasĀing their engageĀment with and ratings of a large comĀpoĀnent of their course
- StuĀdents have more time to analyse their dataāimproving their quanĀtiĀtaĀtive and anaĀlytĀiĀcal skills.
- StuĀdents are more able to conduct quanĀtiĀtaĀtive analysisāincreasing their employĀaĀbilĀiĀty with employĀers who place high value on this skill. Gorilla removes the barrier to quanĀtiĀtaĀtive research online, improvĀing the balance between qualĀiĀtaĀtive and quanĀtiĀtaĀtive research.
- StuĀdents can more easily share resources and submit assignĀments for markingāthanks to Gorillaās teachĀing tools.
This lightĀens the load for teachĀing staff, by draĀmatĀiĀcalĀly reducĀing the amount of time spent teachĀing stuĀdents to code or superĀvisĀing complex experiments.
What are the benĀeĀfits for Researchers?
Researchers can design, create and comĀplete studies in record timeāand for a fracĀtion of the cost of traĀdiĀtionĀal methods
This means that entire studies can be conĀdensed into days, rather than weeksāand for very little cost. ProĀducĀtivĀiĀty is upliftĀed, and dead ends that might have taken months to uncover are quickly resolved.
What about TechĀniĀcal Staff and Supervisors?
Because Gorilla is so easy to use, techĀniĀcal staff have fewer support queriesāfreeing them up to help elsewhere.
When queries do arise, resolvĀing them is faster (and can be done from anyĀwhere) thanks to Gorillaās online interface.
Any other benefits?
Gorilla reduces the cost of comĀputĀing and equipment
Gorilla operĀates on any device with a browser. Which means stuĀdents can use their own laptops for lab work. Over time, this puts less presĀsure on the departĀment to provide expenĀsive computers.
Gorilla reduces the cost of facilities
Data can be colĀlectĀed online, which also reduces the need for testing rooms. This frees up valuĀable real-estate within the departĀment and reduces facilĀiĀties costs.
Gorilla reduces the need for on-site attendance
For online courses, stuĀdents can work from any locaĀtion, which means they donāt have to come to the departĀment to get pracĀtiĀcal lab expeĀriĀence. This conĀveĀnient way of working frees up space and reduces facilĀiĀties and staff costs.
What support is proĀvidĀed by Gorilla?
Sample tasks availĀable in Gorilla can be cloned for easy, time-saving adapĀtaĀtion. Our support pages also provide everyĀthing you need to use the software.
We also offer techĀniĀcal email support to paying clients. However, we encourĀage stuĀdents to problem solve themĀselves, as much as posĀsiĀble. In this way, they learn more, while accuĀrateĀly reflectĀing their skill level.
Data SecuĀriĀty, Ethics, Ownership
All data is stored on Microsoft Azure servers in the RepubĀlic of Ireland. Data is encryptĀed and stored in comĀpliĀance with BPS guideĀlines and comĀpliĀant with GDPR regĀuĀlaĀtions. Users own and are responĀsiĀble for the content they create and data collected.
More details availĀable here.
Why researchers and stuĀdents like Gorilla:
āGorilla is designed for psyĀcholĀoĀgists, so it has all the relĀeĀvant options. Iāve found it really easy to use and very flexible.ā
Hannah Betts, UniĀverĀsiĀty College London
āGorilla is quite simply a revĀoĀluĀtionĀary product for the field of psyĀcholĀoĀgy. With so much of the field colĀlectĀing data over the InterĀnet, the unriĀvalled flexĀiĀbilĀiĀty of Gorilla to create any behavĀiourĀal task quickly and easily is invaluĀable. On top of that, it proĀvides many complex tasks ready-made, as well as inteĀgraĀtion with many parĀticĀiĀpant pools like SONA and Prolific.ac. In short, Gorilla really will transĀform your research and is a fanĀtasĀtic investment.ā
Alex Jones, Swansea University
āMasĀsiveĀly impressed with Gorilla. Logged on for the first time yesĀterĀday lunchtime. Had a demo experiment ready for stuĀdents to adapt by 6pm the same day.ā
Jenni Rodd, Senior LecĀturĀer, UCL
āI use Gorilla in my research on typical and atypĀiĀcal social abilĀiĀties. This comĀbines experĀiĀmenĀtal tasks and quesĀtionĀnaire meaĀsures, in a way that is not posĀsiĀble using other platĀforms. I found the platĀform intuĀitive, easily to learn, but also very powĀerĀful. And I have also been extremeĀly impressed with the enthuĀsiĀasm and (perĀsonĀalĀized) support from the Gorilla Team, and believe the platĀform has potenĀtial to be the market leader in online experĀiĀmenĀtaĀtion, both in and outside of acaĀdĀeĀmĀic settings!ā
Punit Shah, Kings College London
āGorilla is a great product proĀvidĀing great value to researchers conĀductĀing online experĀiĀments. The workĀflow is very clear and clevĀerĀly designed. It is a very effiĀcient, flexĀiĀble and powĀerĀful way of creĀatĀing online experĀiĀments. The user interĀface is super user-friendĀly and there is pracĀtiĀcalĀly no learnĀing curve. Thanks for the great support service, too.ā
Wing Lau, Xiāan JiaoĀtong, LivĀerĀpool University
āGorilla lets me take my experĀiĀments online quickly and effiĀcientĀly. The clear and straightĀforĀward interĀface allows me to map out the logic of my experĀiĀmenĀtal designs, whilst its modular nature helps me to build and test comĀpoĀnents as I go. Taking my research online will draĀmatĀiĀcalĀly increase my sample size, and help me to reach groups under-repĀreĀsentĀed in my field.
AlexanĀdra Hendry, Kings College London
āI finally had some time to sit through the experiment again yesĀterĀday and it looks absoluteĀly amazing! And Iām even more amazed that it took me less than two weeks to set it all up. Thanks for making this possible!ā
Eva Port, UniĀverĀsiĀty College London