The Gorilla Experiment Builder is a cloud based research platĀ­form that allows researchers and stuĀ­dents to quickly and easily create and deploy behavĀ­iourĀ­al (reacĀ­tion-time) experĀ­iĀ­ments online.

In a nutĀ­shell, how does it work?

Simply login to Gorilla using your browser to access:

  • A quesĀ­tionĀ­naire builder
  • A task builder
  • An experiment conĀ­figĀ­uĀ­raĀ­tion tool

Create your comĀ­poĀ­nent quesĀ­tionĀ­naires and tasks and then link them togethĀ­er into an overall protocol.

Then deploy it online and recruit your parĀ­ticĀ­iĀ­pants. You can do this via social media (i.e. FaceĀ­book) or paid serĀ­vices via our trusted partĀ­ners (ProĀ­lifĀ­ic, mTurk or SONA) or by email.

How much does it cost?

Build for free. Pay per participant.

This means itā€™s comĀ­pleteĀ­ly free to sign up to Gorilla and to use our quesĀ­tionĀ­naires, task and experiment creĀ­ation tools.

We only charge for data colĀ­lecĀ­tion. This costs Ā£0.75 per participant.

This model allows uniĀ­verĀ­siĀ­ties to teach stuĀ­dents how to create tasks and experimentsā€”unimpeded by cost, subĀ­scripĀ­tion plans or number of users.

Once researchers or stuĀ­dents have built a study theyā€™re happy with, they simply deploy it online for data to be collected.

Can you give me an example?

Each student could send the link to a handful of friends, and once the data is in, the entire class can analyse the data. One study with 200 parĀ­ticĀ­iĀ­pants would cost just Ā£150 + VAT.

Do you do departĀ­menĀ­tal licences?

We offer departĀ­menĀ­tal licences startĀ­ing at Ā£2,000 + VAT that covers student usage. You can find out more in our sepĀ­aĀ­rate pricing documents.

What are the benĀ­eĀ­fits of Gorilla

What are the benĀ­eĀ­fits for stuĀ­dents and teachĀ­ing staff?

  1. StuĀ­dents can design and create experĀ­iĀ­ments ā€”without learnĀ­ing to code. This means theyā€™re focused on whatā€™s most imporĀ­tant: the psyĀ­choĀ­logĀ­iĀ­cal methodĀ­olĀ­oĀ­gy and operĀ­aĀ­tionalĀ­iĀ­saĀ­tion of their experĀ­iĀ­ments; instead of losing hours of valuĀ­able time to coding.
  2. StuĀ­dents enjoy their research methods course ā€“ increasĀ­ing their engageĀ­ment with and ratings of a large comĀ­poĀ­nent of their course
  3. StuĀ­dents have more time to analyse their dataā€”improving their quanĀ­tiĀ­taĀ­tive and anaĀ­lytĀ­iĀ­cal skills.
  4. StuĀ­dents are more able to conduct quanĀ­tiĀ­taĀ­tive analysisā€”increasing their employĀ­aĀ­bilĀ­iĀ­ty with employĀ­ers who place high value on this skill. Gorilla removes the barrier to quanĀ­tiĀ­taĀ­tive research online, improvĀ­ing the balance between qualĀ­iĀ­taĀ­tive and quanĀ­tiĀ­taĀ­tive research.
  5. StuĀ­dents can more easily share resources and submit assignĀ­ments for markingā€”thanks to Gorillaā€™s teachĀ­ing tools.

This lightĀ­ens the load for teachĀ­ing staff, by draĀ­matĀ­iĀ­calĀ­ly reducĀ­ing the amount of time spent teachĀ­ing stuĀ­dents to code or superĀ­visĀ­ing complex experiments.

What are the benĀ­eĀ­fits for Researchers?

Researchers can design, create and comĀ­plete studies in record timeā€”and for a fracĀ­tion of the cost of traĀ­diĀ­tionĀ­al methods

This means that entire studies can be conĀ­densed into days, rather than weeksā€”and for very little cost. ProĀ­ducĀ­tivĀ­iĀ­ty is upliftĀ­ed, and dead ends that might have taken months to uncover are quickly resolved.

What about TechĀ­niĀ­cal Staff and Supervisors?

Because Gorilla is so easy to use, techĀ­niĀ­cal staff have fewer support queriesā€”freeing them up to help elsewhere.

When queries do arise, resolvĀ­ing them is faster (and can be done from anyĀ­where) thanks to Gorillaā€™s online interface.

Any other benefits?

Gorilla reduces the cost of comĀ­putĀ­ing and equipment

Gorilla operĀ­ates on any device with a browser. Which means stuĀ­dents can use their own laptops for lab work. Over time, this puts less presĀ­sure on the departĀ­ment to provide expenĀ­sive computers.

Gorilla reduces the cost of facilities

Data can be colĀ­lectĀ­ed online, which also reduces the need for testing rooms. This frees up valuĀ­able real-estate within the departĀ­ment and reduces facilĀ­iĀ­ties costs.

Gorilla reduces the need for on-site attendance

For online courses, stuĀ­dents can work from any locaĀ­tion, which means they donā€™t have to come to the departĀ­ment to get pracĀ­tiĀ­cal lab expeĀ­riĀ­ence. This conĀ­veĀ­nient way of working frees up space and reduces facilĀ­iĀ­ties and staff costs.

What support is proĀ­vidĀ­ed by Gorilla?

Sample tasks availĀ­able in Gorilla can be cloned for easy, time-saving adapĀ­taĀ­tion. Our support pages also provide everyĀ­thing you need to use the software.

We also offer techĀ­niĀ­cal email support to paying clients. However, we encourĀ­age stuĀ­dents to problem solve themĀ­selves, as much as posĀ­siĀ­ble. In this way, they learn more, while accuĀ­rateĀ­ly reflectĀ­ing their skill level.

Data SecuĀ­riĀ­ty, Ethics, Ownership

All data is stored on Microsoft Azure servers in the RepubĀ­lic of Ireland. Data is encryptĀ­ed and stored in comĀ­pliĀ­ance with BPS guideĀ­lines and comĀ­pliĀ­ant with GDPR regĀ­uĀ­laĀ­tions. Users own and are responĀ­siĀ­ble for the content they create and data collected.

More details availĀ­able here.

Why researchers and stuĀ­dents like Gorilla:

ā€˜Gorilla is designed for psyĀ­cholĀ­oĀ­gists, so it has all the relĀ­eĀ­vant options. Iā€™ve found it really easy to use and very flexible.ā€™

Hannah Betts, UniĀ­verĀ­siĀ­ty College London

ā€˜Gorilla is quite simply a revĀ­oĀ­luĀ­tionĀ­ary product for the field of psyĀ­cholĀ­oĀ­gy. With so much of the field colĀ­lectĀ­ing data over the InterĀ­net, the unriĀ­valled flexĀ­iĀ­bilĀ­iĀ­ty of Gorilla to create any behavĀ­iourĀ­al task quickly and easily is invaluĀ­able. On top of that, it proĀ­vides many complex tasks ready-made, as well as inteĀ­graĀ­tion with many parĀ­ticĀ­iĀ­pant pools like SONA and Prolific.ac. In short, Gorilla really will transĀ­form your research and is a fanĀ­tasĀ­tic investment.ā€™

Alex Jones, Swansea University

ā€˜MasĀ­siveĀ­ly impressed with Gorilla. Logged on for the first time yesĀ­terĀ­day lunchtime. Had a demo experiment ready for stuĀ­dents to adapt by 6pm the same day.ā€™

Jenni Rodd, Senior LecĀ­turĀ­er, UCL

ā€˜I use Gorilla in my research on typical and atypĀ­iĀ­cal social abilĀ­iĀ­ties. This comĀ­bines experĀ­iĀ­menĀ­tal tasks and quesĀ­tionĀ­naire meaĀ­sures, in a way that is not posĀ­siĀ­ble using other platĀ­forms. I found the platĀ­form intuĀ­itive, easily to learn, but also very powĀ­erĀ­ful. And I have also been extremeĀ­ly impressed with the enthuĀ­siĀ­asm and (perĀ­sonĀ­alĀ­ized) support from the Gorilla Team, and believe the platĀ­form has potenĀ­tial to be the market leader in online experĀ­iĀ­menĀ­taĀ­tion, both in and outside of acaĀ­dĀ­eĀ­mĀ­ic settings!ā€™

Punit Shah, Kings College London

ā€˜Gorilla is a great product proĀ­vidĀ­ing great value to researchers conĀ­ductĀ­ing online experĀ­iĀ­ments. The workĀ­flow is very clear and clevĀ­erĀ­ly designed. It is a very effiĀ­cient, flexĀ­iĀ­ble and powĀ­erĀ­ful way of creĀ­atĀ­ing online experĀ­iĀ­ments. The user interĀ­face is super user-friendĀ­ly and there is pracĀ­tiĀ­calĀ­ly no learnĀ­ing curve. Thanks for the great support service, too.ā€™

Wing Lau, Xiā€™an JiaoĀ­tong, LivĀ­erĀ­pool University

ā€˜Gorilla lets me take my experĀ­iĀ­ments online quickly and effiĀ­cientĀ­ly. The clear and straightĀ­forĀ­ward interĀ­face allows me to map out the logic of my experĀ­iĀ­menĀ­tal designs, whilst its modular nature helps me to build and test comĀ­poĀ­nents as I go. Taking my research online will draĀ­matĀ­iĀ­calĀ­ly increase my sample size, and help me to reach groups under-repĀ­reĀ­sentĀ­ed in my field.

AlexanĀ­dra Hendry, Kings College London

ā€˜I finally had some time to sit through the experiment again yesĀ­terĀ­day and it looks absoluteĀ­ly amazing! And Iā€™m even more amazed that it took me less than two weeks to set it all up. Thanks for making this possible!ā€™

Eva Port, UniĀ­verĀ­siĀ­ty College London