In an industry projected to reach $9.7 billion by 2030, understanding consumer behaviour is paramount. Hill + Knowlton, a leading global PR firm, recognized the need for a robust and efficient research method to inform their client’s Cold and Flu remedy...
📔The task In their research, Rutledge and his team build computational models that explain how humans learn and make decisions. This research poses the questions: how do people make decisions? And what determines the emotions we feel when we...
In late January 2023, I attended the pilot Curiosity Incubator hosted by Bridget Gildea, Visiting Scholar at the Intellectual Forum, Jesus College, Cambridge. Bridget’s big idea is to create an “Accelerator for Good” where innovation is coupled...
Color, and the perception of certain colors, plays a huge role in business. Corporations spend billions of dollars each year choosing the right colors for their logos, marketing, and store design. The goal? To entice or influence customers to buy their...
Has your research stalled? Find out how researchers have liberated their lab with rapid project grants! The past year has been a difficult time for behavioural science research. No longer being able to work face-to-face with participants meant a lot of...
The Gorilla Experiment Builder is a cloud based research platform that allows researchers and students to quickly and easily create and deploy behavioural (reaction-time) experiments online. In a nutshell, how does it work? Simply login...
